Forrester Research, Inc. - Common Stock (FORR)

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025.

Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more employees, these awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful business outcomes. Applications for Forrester’s Customer-Obsessed Leadership Award are also open to senior B2C marketing, customer experience (CX), and digital business leaders at organizations headquartered in North America with 1,000 or more employees.

According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded revenue growth from improving both in tandem. By aligning these two critical dimensions, companies create a seamless, cohesive experience for customers, which fosters stronger loyalty, higher lifetime value, and increased revenue over time. This integrated approach also helps brands differentiate themselves in competitive markets, strengthen customer relationships, and ultimately attract and retain a broader customer base.

Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify the process of buyer selection through a new interactive experience that enables clients to shortlist vendors, conduct a side-by-side comparison of their solutions, and make purchasing decisions based on specific needs, preferences, and priorities. Additional enhancements include a simplified Wave graphic as well as greater emphasis on customer feedback.

According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases stall during the buying process and 81% of buyers express dissatisfaction with their chosen providers. While buyers rely heavily on self-service and autonomous interactions to make buying decisions, they also rely on providers to understand their challenges, be responsive to their needs, and collaborate on decision-making.

Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year.

Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, AI’s influence in buying and selling, waning trust, and preference toward self-guided interactions are forcing organizations to reevaluate how they interact with buyers and customers. Forrester predicts that as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions ($1 million or greater) will be processed through digital self-serve channels in 2025. To adapt to these changes, organizations need to fundamentally shift their approach to engaging with buyers, harness new technologies, and implement strategies and frameworks that put customers’ interests above their own.

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024.

According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes.

According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from indiscriminate price shopping.

According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience.

Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2024, being held in Baltimore and digitally, December 9–11, 2024. In the next few years, AI will revolutionize every aspect of life, disrupt the tech ecosystem, upend knowledge work, and trigger a new wave of unconventional threats. As a result, security, privacy, and risk leaders need to rethink their existing approach to managing security operations.

According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief data officers as partners to fuel AI-powered business growth in the year ahead. Additionally, 40% of regulated companies will combine their data and AI governance programs to ensure that their AI models are aligned with business goals and legal regulations. Yet only 22% of global data and analytics decision-makers identify data integrity and quality as among the top challenges in executing their vision for data-related initiatives. To empower data and technology leaders to make strategic decisions rooted in data and analytics and build the foundation to scale AI, Forrester has unveiled a new research service, Forrester Decisions for Data, AI & Analytics.

According to Forrester’s (Nasdaq: FORR) 2025 Budget Planning Guides, leaders intend to spend more in 2025 after a year of restrained budget expectations. Despite high interest rates, tight labor markets, and the uncertainty of US elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget increases in the year ahead. Pressure to optimize spending and drive efficiencies remains a focus for organizations, however. As a result, to derive the most value from increased budgets, leaders must invest in cross-functional efforts that have an outsized impact on their firm’s growth.

According to Forrester’s (Nasdaq: FORR) 2025 tech leadership and artificial intelligence predictions, which will be unveiled this week at Technology & Innovation Summit North America, enterprises will achieve longer-term success with AI when their data and AI strategy is in lockstep with their business strategy. For tech leaders, a key focus in 2025 will be prioritizing stronger alignment with chief data officers to ensure that AI becomes a business strategy, not just a technology strategy. Join this keynote to discover which strategies and innovations will help tech leaders navigate the AI landscape in the year ahead.

Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the second quarter ended June 30, 2024, with contract value (CV) at $323.0 million, down 3% compared with the prior year.

Forrester (Nasdaq: FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester’s board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May.

Forrester (Nasdaq: FORR) today announced that First Student and Best Buy are the 2024 winners of its Technology Strategy Impact Award for North America and that Scotiabank is the North American winner of its Enterprise Architecture (EA) Award. These awards, which will be presented at Technology & Innovation Summit North America, recognize these organizations for aligning their technology strategies to accelerate business outcomes and improve customer experience.

Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit North America 2024, being held in Austin, Texas, and digitally, September 9–12, 2024. The Summit merges two Forrester events — Data Strategy & Insights and Technology & Innovation Summit — to bring leaders from these functions together to leverage data-driven insights that accelerate business outcomes. While tech and data leaders remain firm believers in the transformative potential of AI, they face challenges when attempting to bring these capabilities together to deliver business results, such as internal skills gaps and talent availability, outdated processes, and resistance to technology adoption and change. This year’s Summit theme, “Unleash The Power Of Tech, Talent, And AI,” will help leaders understand the foundations they need to build for success today and into a future dominated by AI.

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024.

According to Forrester’s (Nasdaq: FORR) The Top 10 Emerging Technologies In 2024 report, generative AI (genAI) for visual content, genAI for language, TuringBots, and IoT security are the top emerging technologies that will deliver the most immediate ROI for businesses in 2024 and beyond.

Forrester’s (Nasdaq: FORR) Canada Customer Experience Index (CX Index™) rankings reveal that the average CX quality among Canadian brands has fallen to its lowest point following a second consecutive year of decline. In addition to nearly 60% of brands and eight industry averages decreasing in CX quality over the past 12 months, brands in Canada are struggling to connect with customers emotionally. One of the main contributors to this declining trend is brands neglecting to prioritize employees’ well-being and needs, which in turn leads to poor customer experiences. Additionally, inept conversational interfaces and chatbots are resulting in poor digital CX.

According to Forrester’s (Nasdaq: FORR) US Customer Experience Index (CX Index™) rankings, CX quality among brands in the US sits at an all-time low after declining for an unprecedented third year in a row. Several factors, including brands’ inability to provide seamless customer and employee experiences; underwhelming digital experiences using chatbots; and consumers’ concerns about their personal financial situations, society, and the economy at large, contributed to the decline.

Forrester (Nasdaq: FORR) today announced the appointment of BlueConic CEO Cory Munchbach to its board, effective June 1, 2024. At BlueConic, a leading customer data platform, Cory works with Fortune 500 companies to help them navigate the ongoing challenges of the post-cookie, privacy-first era.

Forrester (Nasdaq: FORR) forecasts that total global online retail sales will grow from $4.4 trillion in 2023 to $6.8 trillion by 2028 at an 8.9% compound annual growth rate (CAGR). According to the report Global Retail E-Commerce Forecast, 2024 To 2028, which provides a five-year forecast for total, online, and offline retail sales for 40 countries globally, despite the growth in e-commerce, 76% (or $21.9 trillion) of global retail sales will still occur offline in 2028. As a result, retailers must continue to invest in omnichannel strategies that provide a seamless shopping experience, both online and offline.