Articles from Alterra Mountain Company

Thursday, December 12, 2024 is the last day to lock in the good times and purchase 24/25 Ikon Pass products – Ikon Pass, Ikon Base Pass and Ikon Session Pass. For current Ikon Pass pricing, please click here. The Ikon Pass will not be available for purchase starting December 13, 2024, and will go on sale for winter 25/26 in spring 2025.

Today, Alterra Mountain Company has announced the closing of the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio of unique, complementary destinations in the Rockies.

From December 7 through December 13, 2024 kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week.

Score your Ikon Pass at its current low rates through October 10, 2024 before prices increase up to $90 for an adult Ikon Pass. Winter 24/25 brings access to two new destinations – St. Moritz in Switzerland and Sierra-at-Tahoe in California – along with additional Peak Perks, and endless good times this upcoming season.

With less than 100 days until winter, Ikon Pass holders will experience an array of new and improved infrastructure and services to enhance the guest experience, including 28 new lifts, new terrain expansions, new lodges and amenities, expanded snowmaking, and more across the Ikon Pass community. Click here for Ikon Pass destination opening dates for the 24/25 winter season.

Today, Alterra Mountain Company, the world’s premier mountain operating company, announces a capital investment program of over $300 million, focused on on-mountain improvements to enhance the guest experience across its portfolio of North American destinations.

Alterra Mountain Company announced today that Amy Ohran has been named President & COO of Palisades Tahoe, located in Olympic Valley, California. Amy will be responsible for leading all resort operations, planning, enhancing the employee and guest experience, continuing to build and strengthen community relationships, and driving the profitability of the destination.

Alterra Mountain Company is preparing to welcome the world to Utah when Deer Valley Resort hosts events of the Olympic Winter Games Salt Lake City-Utah 2034. The International Olympic Committee (IOC) made the announcement early this morning from Paris, confirming that the Salt Lake City-Utah 2034 bid has been successful. As part of the 2034 Olympic Winter Games, Deer Valley will host the freestyle skiing events, including moguls and aerials, marking a continuation of its long-standing tradition of commitment to winter sport development.

Alterra Mountain Company announces the official appointment of Dave Hunter to President & COO of Steamboat in Colorado and Eric Clark to President & COO of Mammoth Mountain in California, who will also oversee all operations at nearby June Mountain. Both acted as interim leaders throughout the 23/24 winter season.

Alterra Mountain Company announces the retirement of Dee Byrne, President & COO of Palisades Tahoe in California. Dee has worked in the ski industry for over 40 years, the last 13 of them spent at Palisades Tahoe.

Today, Alterra Mountain Company has announced the closing of the purchase of Mike Wiegele Helicopter Skiing (MWHS) in Blue River, British Columbia, Canada, further expanding the company’s premium heli-skiing portfolio, complementing CMH Heli-Skiing & Summer Adventures.

Today, Alterra Mountain Company released its second annual Forward Stance Impact Report, outlining its ongoing commitment to Social Responsibility. Organizing around four key pillars – People, Planet, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations.

Ikon Pass welcomes St. Moritz to the Ikon Pass community for winter 24/25, joining Zermatt in Switzerland for a total of six incredible European destinations. April 18, 2024 is the last day to score your Ikon Pass at spring’s lowest prices; prices go up $110 and savings end. Ikon Pass now offers access to 59 global destinations and spring skiing at select destinations across North America.

On Thursday, March 14, 2024, skiers and riders can start their 24/25 winter adventures and seek the unique at 58 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 24/25 season.

Alterra Mountain Company has announced that it has entered into an agreement to purchase Arapahoe Basin in Colorado, from Dream Unlimited Corp., expanding Alterra’s portfolio of unique, complementary destinations in the Rockies.

Today, Alterra Mountain Company further celebrates the unique character and culture of its mountain destinations by unveiling Forward Stance Studio, which began with an investment of more than $1 million to support diverse, local, and sustainability-conscious artists to develop public art installations that capture the essence of each destination, creating the Forward Stance Studio.

Thursday, December 14, 2023, is the last day to purchase 23/24 Ikon Pass products - Ikon Pass, Ikon Base Pass and Ikon Session Pass. For current Ikon Pass pricing, please click here. The Ikon Pass will not be available for purchase starting December 15, 2023, and will go on sale for winter 24/25 in spring 2024.

Alterra Mountain Company has appointed Ron Cohen, President & COO of Mammoth Mountain and June Mountain, and Rob Perlman, President & COO of Steamboat, to the newly created roles of Executive Vice President (EVP), Regional Operations. Both will serve on Alterra’s Executive Leadership Team, further building on the company’s successful approach of enhancing each resort’s unique culture while also leveraging the expertise available through enterprise-wide shared services.

Today, Alterra Mountain Company announced its intention to purchase Mike Wiegele Helicopter Skiing (MWHS) in Blue River, British Columbia, Canada. Upon closing, the legendary heli-skiing operation will further expand the company’s premium heli-skiing portfolio, complementing CMH Heli-Skiing & Summer Adventures.

Alterra Mountain Company announces that Matt Jones has been named the new President & COO of Stratton, effective October 30, 2023, and will report to Regional Chief Operating Officer, Patrice Malo. Matt will be responsible for overseeing all operations and enhancing both the employee and guest experience, continuing to build and strengthen community relationships, and drive profitability of the destination.

Today, Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Krista Sprenger as Chief Development Officer (CDO), Gui Karyo as Chief Technology Officer (CTO), and Andrew Bodziak in the newly created role of Executive Vice President (EVP), Hospitality.

Camelback Resort and Blue Mountain Resort in Pennsylvania join Ikon Pass for winter 23/24, unlocking even more east coast access for Ikon Pass holders. Score your Ikon Pass at its current low rates before October 13, 2023, when prices go up $50, and get in on the good stuff at over 50 Ikon Pass destinations.

As winter in North America approaches, Ikon Pass brings the good stuff as pass holders can look forward to over $1 billion in new and improved infrastructure and experiences aimed at enhancing the guest experience, including new terrain expansion, reimagined base areas and lodges, innovative beginner areas, new lifts and gondolas, expanded snow making, imaginative culinary offerings, improved skier services and more.

Alterra Mountain Company, the world’s premier mountain operating company, has announced a major terrain expansion of Deer Valley Resort that will add 3,700 acres of terrain to its world-renowned, ski-only destination located in the Wasatch Mountains in Park City, Utah. In addition, the development of a new village and portal will dramatically improve access to the resort while adding world-class lodging, dining, and retail amenities in partnership with Extell Development Company.

Alterra Mountain Company has announced the closing of the purchase of Schweitzer in Idaho, bringing the company’s total year-round mountain destinations to 17 throughout North America, including the world’s largest heli-skiing operation.

Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, to make positive impacts across all company operations.

Alterra Mountain Company has announced that it has entered into an agreement to purchase Idaho’s Schweitzer, further expanding the company’s portfolio in the Pacific Northwest by joining Crystal Mountain in Washington. The addition of Schweitzer will bring the company’s portfolio to 17 year-round mountain destinations throughout North America.

Alterra Mountain Company announces that Matthew Darbous has been named President & Chief Operating Officer of Crystal Mountain in Washington, effective immediately. In his new role, Matthew will be responsible for all operations, driving profitability, and creating unparalleled experiences for guests and employees at the Pacific Northwest’s premier ski destination. Matthew will also oversee Crystal’s strategic development plan.

Alyeska Resort joins the Ikon Pass community, bringing the Alaskan basecamp for adventure to Ikon Pass holders for winter 23/24. Score your Ikon Pass at spring’s lowest prices before April 21, 2023, when prices go up $100 and some promotions end. Ikon Pass offers access to 56 global destinations and spring skiing at select destinations across North America.

Today, Alterra Mountain Company, the world’s premier mountain operating company, announces a nearly $500 million capital investment program focused on enhancing the guest and employee experience across its portfolio of destinations over the next year. The announcement follows last year’s significant milestone, when the company completed more than $1 billion in capital improvements over its first five years of operation, double the original financial commitment of $555 million announced when the company was formed.

Ikon Pass enters its sixth season as the established community for skiers and riders across the globe offering access to 50+ authentic and unique mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan. On Thursday, March 16, Ikon Pass goes on sale for the 23/24 season. Current and new pass holders are invited to join the Ikon Pass community at its lowest rates of the season and take advantage of all the early offers available, such as renewal discounts, Buy Now Ride Now spring skiing, and 0% interest payment plans.

On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and Snowboard, and Outside Interactive, Inc., owner of NASTAR. For the remainder of the current season, all existing recreational ski racing courses at Alterra destinations will be free for guests.

Alterra Mountain Company has closed on the purchase of Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home.

Skiers and riders have even more choices for winter 22/23 as the Ikon Pass community expands around the globe with the addition of Grandvalira Resorts Andorra and Sun Peaks Resort in British Columbia. Ikon Pass is on sale now and offers more than 50 worldwide destinations, including five in Europe and nine in Canada.

Today Alterra Mountain Company announced it has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations, while maintaining its current staff and leadership. The acquisition will provide resort guests additional access to exceptional service and premier ski equipment at several Alterra Mountain Company destinations.

The Ikon Pass community has expanded around the globe with the addition of Lotte Arai Resort in Japan and Panorama Mountain Resort in British Columbia. Ikon Pass is on sale now, offering five new destinations for winter 22/23 as skiers and riders begin to think about snow and next season’s adventures.

Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its Social Responsibility team. With an equal focus on three pillars – Sustainability, Diversity, Equity, & Inclusion, and Community - Alterra Mountain Company is committed to creating positive impacts for the environment, its employees, and the communities where they live and work.

Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing company, Open Road Ski Company.

Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board.

New for winter 21/22, Ikon Pass introduces Ikon Pass Travel, a travel planning service that offers pass holders the ability to seamlessly explore options and book all aspects of adventure across Ikon Pass destinations. Ikon Pass Travel is a new benefit offered exclusively to Ikon Pass holders.

Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21.

Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports. The two industry partners will unite in their joint commitment to equitably evolving and expanding the industry.

Today, Palisades Tahoe, an Alterra Mountain Company destination, introduced its new name and logo that honor the resort’s history as a land of legends - home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades of ski history. Inspired by the sheer granite faces and chutes that compose this otherworldly terrain, the Palisades Tahoe name is a result of the collective experience of a fiercely loyal community, united around a shared place that has fascinated and exhilarated for generations. This change will bring both mountains of the former Squaw Valley Alpine Meadows together under one unified name.

Ikon Pass invites skiers and riders to adventure further into Europe as Dolomiti Superski in Italy and Kitzbühel in Austria join Zermatt in Switzerland on the Ikon Pass, offering up to 21 days in the Alps for winter 21/22. Now Ikon Pass holders have access to snow at 47 global destinations across five continents and nine countries.

Alterra Mountain Company announced today that it has closed on the purchase of Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated into the company’s premier mountain experience, CMH Heli-Skiing & Summer Adventures, adding nearly half a million acres to the already largest heli-skiing operation in North America.

Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark Brownlie, Chief Operating Officer - Mountains.

Alterra Mountain Company announced today that Ron Cohen, current President and Chief Operating Officer of Squaw Valley Alpine Meadows, will return to Mammoth Mountain and June Mountain as the destinations’ new President and Chief Operating Officer, effective immediately. Mammoth Mountain is the company’s largest and most visited destination. Ron will be responsible for overseeing operations at Mammoth and June Mountains, and for leading the significant developments planned for Mammoth Mountain, which will take the destination into its next phase and solidify it as a premier global destination.

Today, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change with shared commitments around sustainability and advocacy.

Alterra Mountain Company was awarded a 2021 Gold Telly Award in the Online Commercials - Campaign category for its “Do Winter” Ikon Pass video series produced by Stept Studios. This marks the very first Gold Telly Award and the third consecutive recognition for Ikon Pass promotional campaigns. Ikon Pass also received a Silver Telly Award in 2019 and 2020.

Alterra Mountain Company announced today that Rob Rohn has been named President & COO of CMH Heli-Skiing & Summer Adventures based in Banff, Alberta, Canada, effective immediately. Rob will be responsible for CMH’s operations as well as driving the profitability and growth of this premier destination by constantly improving the legendary CMH guest experience. He will report to the Central Region Chief Operating Officer, Sky Foulkes.

Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations.

Alterra Mountain Company announced today that Amber Broadaway has been selected as President & Chief Operating Officer of Solitude Mountain Resort in Utah. Amber has served as Vice President, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. Amber will be responsible for Solitude’s operations and driving the profitability and growth of the destination by constantly improving the guest and employee experience.

Alterra Mountain Company announces the establishment of the Alterra Mountain Company Community Foundation, a public charity created to provide financial support to the members of the North American communities in which Alterra Mountain Company operates.

The Ikon Pass community expands its access and terrain in the Pacific Northwest with the addition of Schweitzer in Idaho, known for its big terrain, big views and big powder days. Ikon Pass holders can now take advantage of 45 destinations for the 21/22 winter season. The Ikon Pass is on sale now at ikonpass.com.

Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain.