Sunlands Technology Group American Depositary Shares, representing Class A (STG)

Competitors to Sunlands Technology Group American Depositary Shares, representing Class A (STG)

Coursera 

Coursera offers a variety of online courses and degree programs in collaboration with top universities and organizations worldwide. While Sunlands focuses primarily on professional and adult education in China, Coursera's international reach and diverse course offerings allow it to attract a global audience. The strategic partnerships with prestigious institutions bolster Coursera's brand recognition and credibility, giving it a competitive advantage over Sunlands in the broader online education market.

EDX

EDX is a leading online learning platform created by Harvard and MIT, providing access to a wide array of courses across various subjects. While Sunlands operates primarily within the Chinese market and targets professional certification, EDX has a more global outreach with a diverse catalog of top-tier courses. This international collaboration and prestige give EDX a pronounced competitive advantage over Sunlands, particularly among learners seeking recognized credentials.

Gaotu Techedu Inc. 

Gaotu Techedu is another major player in China's education technology sector, specializing in online K-12 education. Despite differences in target audiences, both companies aim to enhance learning experiences through innovative technology and personalized instruction. However, Gaotu's strategic focus on younger students gives it a competitive edge in a rapidly growing segment, while Sunlands remains more niche-focused on adult and professional learners.

New Oriental Education & Technology Group 

New Oriental is one of the largest education service providers in China, offering both online and offline courses, test preparation, and tutoring services. While Sunlands focuses predominantly on higher education and professional development, New Oriental covers a much broader spectrum of education offerings, including K-12 tutoring. This wide variety of services and established presence in the market provide New Oriental with a competitive advantage in brand loyalty and customer retention.