E.L.F. Beauty Inc is a cosmetics company that specializes in creating high-quality, affordable beauty products
The brand is known for its wide range of offerings, which include makeup, skincare, and tools, all designed to cater to a diverse audience. E.L.F. focuses on innovation and inclusivity, regularly introducing new products that appeal to current beauty trends while maintaining a commitment to cruelty-free practices. Through strategic marketing and a strong online presence, the company aims to provide accessible beauty solutions that empower consumers to express their individuality.
Shares of cosmetics company e.l.f. Beauty (NYSEELF)
fell 5.9% in the afternoon session after research by Morgan Stanley analyst Dara Mohsenian revealed weak sales trends for the company (ELF). The research revealed that U.S. scanner sales growth "slowed to 5.5% year over year in the last two weeks, including Amazon first party, and were down 1.9% year over year in the last week." The analyst blamed the weakness partly "on the timing of the Martin Luther King Jr. Day and the LA wildfires."
Shares of cosmetics company e.l.f. Beauty (NYSEELF)
jumped 5.2% in the afternoon session after Morgan Stanley analyst Dara Mohsenian upgraded the stock from Hold to Buy and raised the price target from $139 to $153. The new price target implied a potential 15% upside from where shares traded before the upgrade was announced. The analyst cited several factors for the upgrade, including ELF's "compelling valuation" amid the stock's recent correction and growth in international markets.
What a brutal six months it’s been for e.l.f. Beauty. The stock has dropped 28.2% and now trades at $140.35, rattling many shareholders. This may have investors wondering how to approach the situation.
The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take a look at how personal care stocks fared in Q3, starting with BeautyHealth (NASDAQSKIN).
