Ally Financial is a digital financial services company that provides a range of products and solutions primarily focusing on automotive financing, online banking, and investment services

Originally rooted in the automotive sector, Ally offers auto loan and lease options, as well as vehicle protection plans to both consumers and dealerships. In addition to its automotive services, the company also operates an online bank that offers competitive savings accounts, checking accounts, and certificate of deposit options, along with investment services that cater to individual investors. By leveraging technology, Ally aims to deliver a seamless and user-friendly experience, helping customers manage their finances effectively through digital platforms.