RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQSCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.

Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies

Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement

RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQSCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television’s markets, significantly broadening the scope of the existing collaboration.

Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise

RESTON, Va., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQSCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement. Comscore will continue as a key local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens. This enhanced partnership demonstrates Comscore’s commitment to delivering innovative, audience-centric solutions that help broadcasters like Gray and their advertisers drive revenue growth and optimize campaign performance.

Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV

RESTON, Va., Nov. 12, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.

RESTON, Va., Oct. 25, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2024, on Tuesday, November 12th at 5:00 p.m. ET.

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio

Comscore’s ad measurement technology enhances campaigns activated through the Basis advertising automation platform

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology

RESTON, Va., Aug. 06, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.

Comprehensive Measurement and Cross-Platform Video Insights Now Available for YouTube Traffic on Desktop, Mobile, and Connected TV

RESTON, Va., July 24, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2024 on Tuesday, August 6th at 5:00 p.m. ET.

The 2024 report underscores gaming's popularity and highlights valuable cross-platform advertising opportunities for brands and publishers

RESTON, Va., June 18, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an innovative performance media measurement solution that brings more insights to marketers. The new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors. 

RESTON, Va., June 11, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQSCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising campaigns using Comscore Campaign Ratings (CCR), Comscore’s flagship solution for modern cross-platform media measurement.

GREENWICH, Conn., June 03, 2024 (GLOBE NEWSWIRE) -- Gabelli Funds will host its 16th Annual Media & Entertainment Symposium at the Harvard Club in New York City on Thursday, June 6, 2024. The symposium will feature discussions with leading companies and organizations across the media ecosystem, with an emphasis on industry dynamics, current trends, and business fundamentals, as well as Sports Investing and Advertising Panels. Attendees will also have the opportunity to meet with management in a one-on-one setting. For those who cannot attend in person, the symposium will also be available via webcast. Investors should contact their relationship person for more information or click on the link below to register.