Purple Innovation Inc is a retail company that specializes in the design and manufacture of innovative sleep products, particularly focusing on mattresses and bedding accessories

Leveraging advanced technology and unique materials, such as their proprietary hyper-elastic polymer, Purple aims to enhance sleep quality by offering products that provide optimal support and comfort. In addition to mattresses, the company also offers a range of other sleep-related products, including pillows and adjustable bases, and they prioritize a direct-to-consumer sales model that emphasizes customer satisfaction and ease of access. Through strategic marketing and branding efforts, Purple seeks to establish itself as a leader in the evolving sleep industry.