Cardlytics is a financial technology company that specializes in providing a platform for measuring consumer behavior and delivering targeted advertising

By analyzing transaction data from various banks and financial institutions, Cardlytics enables brands to connect with consumers through personalized offers and rewards based on their purchasing habits. This helps businesses effectively reach their target audience while also enhancing the customer experience by providing relevant promotions. The company's innovative approach combines data analytics with marketing strategies to drive engagement and sales for both retailers and financial institutions.