Articles from Zeta Global

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced the planned release of its fourth quarter and full year 2024 financial results after the market close on Wednesday, February 26, 2025. Additionally, Zeta will also share its next long-term model, Zeta 2028, including the KPIs and growth catalysts underlying the plan. Co-Founder, Chairman, and CEO David A. Steinberg and CFO Chris Greiner will host a conference call later that day, at 4:30 p.m. Eastern Time.

Zeta Global (NYSEZETA), the AI marketing cloud, today announced the appointment of Ed See as Chief Growth Officer, effective Monday, February 10. Bringing over 30 years of experience in working with CMOs – the last eight years of which were as a Partner at McKinsey & Company’s Marketing and Sales practice – Ed See has guided some of the world’s most iconic brands in developing cutting-edge marketing, digital and analytics capabilities. His appointment reflects Zeta’s commitment to scaling its AI-driven marketing solutions for transformative impact.

Zeta Global (NYSEZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing solutions, marketers can deliver hyper-personalization, launch seamless omni-channel experiences, drive predictable ROI, and accelerate business growth.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for December 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

Zeta Global (NYSEZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology, brings 25+ years of experience leading businesses at the intersection of data, technology and customer-centric solutions. Most recently, she served as Group Vice President (GVP) and General Manager at Oracle, where she was responsible for their B2B and B2C marketing cloud customers.

Zeta Global (NYSEZETA), the AI-powered marketing cloud, today released a statement following Omnicom’s announcement that it has entered into a definitive agreement to acquire the Interpublic Group of Companies, Inc. (IPG).

Zeta Global (NYSEZETA), the AI-powered marketing cloud, today announced record-setting engagement for its Zeta Marketing Platform during the Cyber Five—the pivotal shopping period from Thanksgiving to Cyber Monday. Zeta Marketing Platform usage surged 108% year-over-year, supported by 100% uptime, as brands increasingly relied on Zeta to deliver personalized marketing across all channels to drive better business outcomes during this holiday season.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for November 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released a detailed rebuttal on its Investor Relations website that debunks the assertions made in a self-serving short seller report published on November 13, 2024. That “report” was riddled with misrepresentations, speculative conjecture, and categorically false statements about Zeta.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced a previously completed forensic review found its practices sound and financial statements accurate, debunking claims made about Zeta Global in a recently published false and misleading “report.”

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that David A. Steinberg, Zeta’s Co-Founder, Chairman and CEO, members of the Company’s leadership, and members of the Board of Directors intend to purchase shares of Zeta’s Class A common stock on Monday, November 18, 2024.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that its Board of Directors authorized a stock repurchase program for up to $100 million of Zeta’s Class A common stock through December 31, 2026. The program supplements Zeta’s existing Class A common stock share repurchase program, which was authorized in August 2022, under which, as of September 30, 2024, $14.7 million remained available for use prior to its expiration on December 31, 2024.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today issued the following statement in response to claims made in a report by Culper Research, a short-seller, published on November 13, 2024:

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the third quarter ended September 30, 2024.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for October 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced it has successfully completed its acquisition of LiveIntent, a pioneer in people-based marketing.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced it has entered into an agreement to acquire LiveIntent. Founded in 2009, LiveIntent is a pioneer in people-based marketing, with proprietary technology powering mobile-centric experiences and first-party identity solutions to identify, unlock, engage, and monetize audiences across channels.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that in its fourth year, Zeta Live 2024 achieved record attendance with over 1,100 in-person attendees and more than 16,000 virtual registrations, growing 100% year-over-year. The annual event took place in NYC on Thursday, September 26 by invitation only at Center 415, and offered a livestream option for attendees globally. The full-day event can be watched on-demand here.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for September 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

Today, at Zeta Live 2024 – the premier AI and marketing event – Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, announced that it is rolling out a new intelligent, connected mobile experience, purpose-built for today’s marketers seeking to integrate AI across all touchpoints, including mobile. With Zeta’s new intelligent mobile solution, marketers will be able to leverage AI to better activate and coordinate personalized cross-channel campaigns that deliver enhanced customer experiences and persistent identity across touchpoints resulting in better consumer interactions and business outcomes. In addition, building on its earlier launch of Intelligent Agents, Zeta is launching an expanded lineup of generative AI Agents on the Zeta Marketing Platform, unleashing powerful, first-of-its-kind capabilities for marketers.

Today, Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room as well as Zeta's Identity Graph and AI tools to power people-based programmatic activation across the open web. The Zeta Media Engine provides Zeta’s Intelligence, ID resolution, audience modeling, and media activation to marketers using Snowflake.

Zeta Global (NYSEZETA), the AI-powered marketing Cloud, and Yahoo, a global media and tech company that serves as the trusted guide to the internet for hundreds of millions of people globally, today announced plans to migrate Yahoo’s email marketing to the Zeta Marketing Platform (ZMP). Additionally, Zeta’s Data Cloud is now interoperable with Yahoo ConnectID, enabling Yahoo DSP users to seamlessly activate audiences to deliver higher returns on investment.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced increased third quarter 2024 guidance.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that it has successfully closed a $550 million loan facility to refinance its existing debt and lower its credit spreads. This new debt is a combination of $200 million Term Loan A and a $350 million Revolving Credit Facility, which remains undrawn at the time of closing.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that Shaquille O’Neal, Simone Biles, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish will headline its fourth annual conference, Zeta Live 2024. As the premier AI and marketing event, Zeta Live is a collaborative consortium of business visionaries, global marketing leaders, and AI industry experts. Zeta Live will take place in NYC on Thursday, September 26 by invitation only and offer a livestream option for virtual attendees globally.* To participate in the free virtual experience, register here.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for August 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the current state and trajectory of the US economy.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for July 2024. The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million deterministic US profiles to provide an assessment of the current state of the economy.

Zeta Global, the AI-Powered Marketing Cloud, proudly announces that the Zeta Marketing Platform (ZMP) has been recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The ZMP, which unifies identity, intelligence, and activation to deliver better experiences for consumers and better results for brands, received the highest score in the Current Offering category. The ZMP is a single platform that helps the world’s most sophisticated marketers acquire, grow, and retain customers at scale – and has powered Zeta’s strong growth over the past 5 years.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the second quarter ended June 30, 2024.

In celebration of the nation’s Independence Day, Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, is proud to announce its partnership with RallyPoint, the leading digital platform for military personnel and Veterans, to better serve the military and Veteran community.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, launched today the Zeta Economic Index (ZEI), a next-generation indicator of the state of the US economy. Utilizing Zeta’s proprietary data and cutting-edge Generative AI technology, the ZEI analyzes consumer behavior, assesses the state of the US economy and forecasts economic trends.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced, at A’Maison: The House of Amazon @ Cannes Lions 2024, an advancement in generative AI functionality within its Zeta Marketing Platform (ZMP) by utilizing Amazon Bedrock, a fully managed service to build and scale generative AI applications with foundation models from Amazon Web Services (AWS). Zeta Creative AI Agents can combine insight and image generation within the Zeta Opportunity Engine (ZOE) to provide better outputs within the Zeta Marketing Platform.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that Imran Khan, currently Chief Investment Officer of Proem Asset Management and prominent technology leader, entrepreneur, and investor, was elected to the Zeta Global Holdings Corp. Board of Directors as a Class III director at its 2024 annual meeting of stockholders. The addition of Mr. Khan expands Zeta’s board to eight directors and enhances the Company’s governance as it enters its fourth year listed on the NYSE. Mr. Khan will support Zeta’s long-term growth plan as the Company continues its commitment to helping enterprises thrive in a rapidly changing digital ecosystem.

Zeta Global (NYSEZETA), the AI-powered marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “Marketers Must Shift Their Understanding of Customer Value to be Forward-Looking.” The study, which was completed in February 2024 and captured insights from customer engagement strategy decision-makers in the US and UK, was commissioned by Zeta to examine how marketers currently assess and apply CLV and identify the changes needed to foster a more predictive and holistic approach in the era of Generative AI.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the first quarter ended March 31, 2024.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, proudly unveiled the inauguration of its latest thought leadership initiative, Zeta NEXT, on April 24th at the Dallas Arboretum and Botanical Garden. The first-of-its-kind series is designed to showcase new Artificial Intelligence-powered technologies, provide hands-on engagement with AI-powered tools, and share best practices to turn the promise of AI into better experiences for consumers and better results for brands.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the fourth quarter and full year ended December 31, 2023.

Zeta (NYSEZETA), the AI-Powered Marketing Cloud, today announced that it is scheduled to attend the 26th annual Needham Growth Conference on January 17, 2024. A live webcast and a replay of the presentation will be accessible on Zeta’s Investor Relations website at http://investors.zetaglobal.com. In addition, the company will host one-on-one and small group meetings at this event.

Zeta Global (NYSEZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel digital marketing (64% YoY increase) and 100% uptime during the five-day period between Black Friday and Cyber Monday. These new records and activity within the platform demonstrate that enterprise businesses are choosing to work with Zeta as the market moves toward modern platforms that combine identity, intelligence, and activation to produce better experiences for consumers and better results for marketing programs.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the third quarter ended September 30, 2023.

Zeta Global (NYSEZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs. The new solutions were first revealed at Zeta’s annual New York City based conference, ZETA LIVE 2023, which brought together thought leaders from across the spectrum of business and culture to discuss the future and power of Intelligence.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that its third annual conference, ZETA LIVE 2023, achieved record attendance with over 12,000 global viewers in-person and streaming, growing 50% year-over-year (with 2022’s viewers at approximately 8,000). The conference was held on September 28th at the Times Center in New York City.

Zeta Global (NYSE : ZETA), the AI-Powered Marketing Cloud, today announced it has been named a Leader in the IDC MarketScape: Omni-Channel-Marketing Platforms for B2C Enterprises 2023 Vendor Assessment*. This IDC MarketScape evaluates 14 vendors in the omni-channel marketing platforms for B2C Enterprises space.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced it has launched a new Snowflake Native App, Customer Growth Intelligence (CGI), on Snowflake Marketplace. This new offering enhances and extends the deep integration between the two companies sharing a vision to reinvent how enterprises ingest, store, synthesize, surface, and activate consumer data to make complex solutions simpler for marketers.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced it will hold its third annual conference, ZETA LIVE 2023, on Thursday, September 28 in-person from New York City and simulcast globally via live stream. To register for the virtual experience for free, visit the ZETA LIVE 2023 site.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the second quarter ended June 30, 2023.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth.

Zeta (NYSEZETA), the AI-Powered Marketing Cloud, today announced that it is scheduled to attend the following investor events:

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today issued a clarification regarding the previously announced acquisition of the WhatCounts business. On March 1, 2023, Zeta entered into an agreement to purchase certain assets of WhatCounts, Inc., including customer contracts, technology assets, and certain employees.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the first quarter ended March 31, 2023.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced new generative AI capabilities that are natively integrated into the Zeta Marketing Platform (ZMP), putting the power of AI directly into marketers’ hands to solve their most critical business questions and go-to-market strategies.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today introduced new Zeta Marketing Platform (ZMP) innovations that provide enterprise companies with powerful AI-enabled capabilities that deliver more predictable results from marketing investments.

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced that it is scheduled to attend the following investor events:

Zeta Global (NYSEZETA), the AI-Powered Marketing Cloud, today announced financial results for the fourth quarter and full year ended December 31, 2022.

Zeta Global (NYSEZETA), the Data-Powered Marketing Cloud, today introduced the beta launch of ChatBotZeta, a product that reads and synthesizes trillions of consumer signals from Zeta’s proprietary Data Cloud with generative artificial intelligence (AI) to produce conversational attributes and descriptions of individuals.

Zeta Global (NYSEZETA), the Data-Powered Marketing Cloud, today announced that it achieved carbon neutrality in FY’2022 on its path to reduce residual emissions and help create a more sustainable future. The results come after Zeta announced its initial commitment to adhere to GHG standards as a business imperative on its Q3 ‘22 earnings call.

Zeta (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced that it is scheduled to attend the 25th annual Needham Growth Conference on January 11, 2023.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers marketers to acquire, grow, and retain customers more efficiently, today announced record-setting results for its Zeta Marketing Platform (ZMP). Leading up to the kick-off of this holiday season, the uncertainty around today’s inflationary economy and signals of a pullback in consumer spending had concerned marketers, who are currently challenged with achieving more with less resources. In fact, according to a Zeta survey from October 2022, nearly 60% of consumers indicated that Black Friday and Cyber Monday were not going to be a major influence on their purchasing behavior this year.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced financial results for the third quarter ended September 30, 2022.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, concluded its second annual digital marketing conference, ZETA LIVE 2022, on Thursday, September 29th, focusing on the creativity within marketing and innovation. With a combined in-person and virtual attendance of approximately 8,000 viewers, the conference featured a lineup of world-renowned entrepreneurs, marketers, and business leaders, including former Apple CEO and Zeta Global Co-Founder John Sculley; mindfulness advocate, entrepreneur and author Dr. Deepak Chopra, MD; iconic NBA Hall of Fame player, coach, and executive, Isiah Thomas; prominent financier and philanthropist, Michael Milken; ZoomInfo Founder & CEO Henry Schuck; Mastercard CMO & CCO Raja Rajamannar; Pepsi CMO Todd Kaplan; Publicis Media CEO Dave Penski; Dentsu Media CEO Doug Rozen, and more.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, will hold its second annual conference, ZETA LIVE 2022, on Thursday, September 29th. Today, Zeta announced a lineup of special guests including world-renowned pioneer in integrative medicine and personal transformation, Dr. Deepak Chopra, MD; iconic NBA player, coach, and executive, Isiah Thomas; prominent financier and philanthropist, Michael Milken; and television stars Heather Rae and Tarek El Moussa.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced financial results for the second quarter ended June 30, 2022.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the promotion of Matthew Mobley to President of Customer Relationship Management (CRM).

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the company will expand its long-standing work with Amazon Web Services (AWS), in which the Zeta Marketing Platform (ZMP) will be made available as the first marketing cloud in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISV) that make it easy to find, test, buy, and deploy software that runs on AWS.

A commissioned study conducted by Forrester Consulting on behalf of Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, found that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of expectations and capabilities. They are seeking a more robust CDP that spans data aggregation and management, as well as execution of critical marketing functions, like personalization and omnichannel activation.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced financial results for the first quarter ended March 31, 2022.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced that it has entered into an agreement to acquire ArcaMax, a leader in the development and distribution of interest-based newsletters, which includes a large permissioned data set derived from millions of subscribers. The purchase of ArcaMax builds on the success of the Apptness acquisition, announced in October 2021, adding permissioned consumer data, growing the number of behavioral signals, and creating more opportunities for marketers to engage with high-intent audiences.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced today that Forrester Research has named it a Leader in their recent report, The Forrester Wave™: Email Service Providers, Q1 2022. Zeta was recognized as a Leader based on its scores across three categories: strategy, current offering, and market presence.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced financial results for the quarter and full year ended December 31, 2021.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced its inclusion in Forrester’s “Now Tech: Customer Data Platforms, Q1 2022” research report.

Zeta Global (NYSEZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced the following leadership appointments to build upon its enterprise sales team. Each leader will oversee key areas of customer marketing investment within the Zeta Marketing Platform: