Articles from Wrangler

As part of a multi-year partnership, today Wrangler® launched its highly anticipated apparel collaboration with country superstar Lainey Wilson, the first ever for the Grammy-winning recording artist. Next-generation country icon Lainey Wilson’s creative energy saddles up with Wrangler’s Western heritage to bring consumers a joyful patchwork of contemporary cowgirl style.

Denim brand Wrangler® announced today the upcoming launch of its first new global advertising campaign since 2021, debuting this month. “Good Mornings Make for Better Days,” shot by RSA Films’ Emmy-winning director Jake Scott, salutes the spirit and optimism of Wrangler consumers who find the promise and possibility in every day.

Wrangler® announced today the launch of a new apparel collection designed in close partnership with award-winning country music star, rancher and cowboy, Cody Johnson. The collection brings together the expertise of an iconic western denim brand and the unique perspective of Cody Johnson, a celebrated cowboy requiring tailored style, comfort and fit.

Global denim brand Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women.

Global denim brand Wrangler®, announced today a collaboration with Mattel Inc.’s Hot Wheels™. A nostalgia-driven collection, Wrangler® x Hot Wheels™ includes bold denim, jackets, coveralls, and graphic tees in coordinating youth and adult styles – along with a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco.

After a successful initial launch in 2022, global denim icon Wrangler® today announced the launch of the second installment of Wrangler Reborn™ – the latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe with a reputation for producing on-trend fashion without a hefty carbon footprint making them the perfect partner to give the collection a new dimension and even greater scale globally.

Global denim icon Wrangler® today announced a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to helping the fashion industry take a step forward when it comes to waste reduction, including Beyond Retro, textile-to-textile non-profit Accelerating Circularity, and Austin-based sandlot baseball club the Texas Playboys.

Wrangler®, a global leader in jeanswear and casual apparel, has announced a limited line of clothing with Buffalo Trace Bourbon, the flagship whiskey handcrafted at the World’s Most Award-Winning Distillery in Frankfort, KY. A love of craft, a respect for heritage and with decades of experience creating products built on timeless quality, Wrangler and Buffalo Trace come together as two of the most long-standing, authentic brand names in American history to capture a modern consumer with style-forward functionality.

Global denim brand Wrangler® and western fragrance trailblazer Tru Western announced today the launch of Wrangler Original Cologne and Perfume. Rolling out in time for the holiday shopping season and rodeo’s biggest event of the year, the Wrangler National Finals Rodeo, the new line of scents from two leaders in the western industry is carefully crafted to embody the rugged confidence and bold spirit of the American cowboy.

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.’s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.

Swedish children’s wear brand Mini Rodini teamed up with iconic denim brand Wrangler® to create a capsule collection of stylish, long-lasting apparel for kids.

Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing today its new multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium and amplified via television, radio and social media, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of one of the most recognizable and influential football teams in America.

Global denim brand Wrangler® today announced a multi-year sponsorship of the Academy of Country Music (ACM) Awards and the Academy of Country Music. Aligning with the Academy’s mission to celebrate and promote rising country artists, the heritage brand is presenting an original short-form digital video series to shine a spotlight on some of the next generation of artists in country music, offering viewers exclusive access into the lives of the first-time ACM New Male and New Female Artist of the Year nominees and their journeys.

Global denim brand Wrangler® today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. Wilson will be the face of the Wrangler brand’s fall/winter 2023 women’s collection featuring jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances.

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Worldwide denim brand Wrangler® has announced its year-long sponsorship of Black Opry, a global platform for Black artists, fans and industry professionals with a focus on country, americana, blues and folk genres. Paying tribute to the brand’s music and western roots, Wrangler will serve as the exclusive sponsor of three Black Opry concerts and will feature the unique stories of numerous performers in Black History Month and throughout 2023.

One of America’s most recognized denim labels, Wrangler®, and the world-class leader in wool, Pendleton Woolen Mills, today announced the Wrangler x Pendleton Collection, honoring the exquisite workmanship and bold hues of the Southwest with a collection featuring long-lasting denim, wool and cotton pieces.

Global denim icon Wrangler® today announced a limited collection of reissued archival designs that nod to defining moments in the brand’s rich history. Since 1947, Wrangler has played a leading role in bringing western fashion into the spotlight, sharing the cowboy spirit with rockstars, idols and everyday trendsetters who live by their own rules. Wrangler Reissue continues to tell the brand’s story, bringing back famous styles that have provided inspiration for decades. As one of its final collections in a yearlong anniversary celebration, Wrangler Reissue is honoring signature favorites including:

Global denim icon Wrangler® announced today the digital auction of a one-of-one belt buckle hand-crafted by legendary buckle and jewelry company Montana Silversmiths®, which costs more than $40,000 in celebration of the brand’s diamond anniversary. Wrangler will donate 100% of all proceeds to Western Sports Foundation and Lead Changes, two independent non-profit organizations dedicated to preserving and promoting the western way of life.

Wrangler®, one of America’s most recognized denim labels, has announced the continuation of the brand’s collaboration with “Mr. Wrangler,” Grammy award-winning recording artist, Leon Bridges. In celebration of Wrangler’s 75th anniversary, the Leon Bridges x Wrangler Collection is a nod to silhouettes from the brand’s iconic archives and Bridges’ personal soulful style.

Wrangler® today announced the launch of its special collection of licensed collegiate apparel. In its 75th year, the brand is building on its established heritage in sports with a collection that embraces the next generation and promises to be the perfect game day uniform for college fans across the country.

With 75 years of western heritage at its core, Wrangler®, one of America’s most recognized denim labels, is celebrating cowboy culture during National Day of the Cowboy on July 23, 2022. Throughout its history, the brand has made numerous contributions to bring the industry to life, solidifying its place as the engine that powers the sport and lifestyle.

One of America’s most recognized denim labels, Wrangler®, today announced a collaboration with three iconic music festivals celebrating self-expression and shared passion through music, fashion and culture. The sponsorship kicks off with “75 Days of Summer”, a sweepstakes offering 75 days of prizes to destination music festivals Lollapalooza (Chicago and Berlin) and Austin City Limits Music Festival (ACL Fest).

Wrangler®, a global icon in jeanswear and casual apparel, today announced the expansion of its successful All Terrain Gear by Wrangler™ line of outdoor and athleisure apparel to include high-performance fishing styles with the launch of the ATG Wrangler Angler™ Collection. Designed for functionality, comfort and durability, the collection meets the unique needs of anglers everywhere, incorporating key features including increased ventilation, stretch and range of motion.

Wrangler®, recognized worldwide as a true American heritage brand and iconic leader in denim, and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, today announced an exclusive collaboration marking 75 plus years of cultural influence. Emblematic of self-expression and independence, the two brands have come together to launch Wrangler x Fender, an exclusive collection of denim and graphic tees bringing to life the rich heritage of each icon, celebrating their ability to blaze new trails, set trends and shape sounds. The covetable collaboration is built around the defining black and blue lived-in denim uniform worn by guitarists for decades.

Global denim icon Wrangler® today announced the release of Wrangler Reborn™, a curated collection of vintage and preloved denim featuring items from as early as the 1950s to the 2000s. Including both styles that are in mint condition, as well as those that boast the highly sought after, broken-in threads, the collection’s launch is well-timed with the brand’s 75th anniversary and prolongs the life of its durable, distinctive denim. Wrangler Reborn™ celebrates the original, iconic and revered styles that shaped the brand into what it is today and remain top-sellers as western-inspired fashion, global casualization and ‘work-leisure’ wardrobes and resale trends continue to steadily increase among younger audiences.

Wrangler® announced today the expansion of its Rooted CollectionTM, a line of jeans and shirts grown, cut and sewn in the USA. New for Spring ‘22, the brand has introduced a men’s and women’s jean made completely from U.S.-grown sustainable cotton, along with additional state-specific jeans for Alabama, California, North Carolina and Texas. The purpose of the collection is three-fold: to celebrate local farmers, promote sustainable farming practices and highlight the quality of American craftsmanship.

Wrangler®, a brand that has spent the last 75 years dedicated to creating the world’s best denim, is kicking off its milestone anniversary focused on the next frontier, the metaverse, with the same uncompromising dedication to authenticity and timeless design. In celebration of the partnership with Grammy award-winning recording artist Leon Bridges, and under the ‘Mr. Wrangler’ moniker, it will launch a two-part NFT drop that puts fans directly in the saddle of incredible events and exclusive content, both virtually and in real life.

Adventure-ready brand Roark and global denim icon Wrangler® have partnered to release the Wrangler x Roark ‘Out of Range’ collection, a collaboration that captures the courageous and adventurous spirit of the west. The Wrangler x Roark ‘Out of Range’ collection offers adventure ready, premium men’s apparel that blends the ruggedness of western wear with the durability and legacy of Wrangler construction.

Global denim icon Wrangler®, and ViacomCBS Consumer Products, today announced its latest pop culture collaboration with Yellowstone, cable’s #1 hit from Paramount Network and 101 Studios. The official licensed Wrangler x Yellowstone Collection came to fruition after much of the denim apparel was seen organically on the show’s beloved characters through the first three seasons and continues to be worn in Season Four which premiered on Sunday, November 7 to record ratings. The two iconic brands of the West banded together to deliver genuine articles of apparel for those who live and aspire to the western lifestyle.

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Global denim icon Wrangler® today announced its latest collaboration with Adult Swim’s Emmy award-winning series “Rick and Morty”, in partnership with Warner Bros. Consumer Products. The new Wrangler x Rick and Morty Collection will include designs that have never been seen before in this multiverse. Similar to the first collection, which launched in late 2020, this collaboration is available exclusively on Wrangler.com in anticipation of the annual Adult Swim Festival, streaming November 12-13, 2021, on Adult Swim’s YouTube channel.

Wrangler®, a global icon in jeanswear and casual apparel, today announced that it has teamed up with Infinited Fiber Company to incorporate Infinna™ – regenerated, recyclable fibers– into its global denim range for its Fall 2021 collection, the brand’s most sustainable denim yet. Combined with industry-leading innovations including Indigood™, foam-dye technology that lowers wastewater by over 99%, and an e-flow finishing process, this collection represents Wrangler’s next steps in circularity, water reduction and reduced environmental impact.

Wrangler®, a global icon in jeanswear and casual apparel, today announced its fall/winter 2021 advertising campaign, “For the Ride of Life,” which celebrates everyday people pursuing new adventures with energy and optimism. Inspired by the resilience it takes to see challenges as opportunities and leave nothing on the table, the campaign is styled by Hollywood’s sought-after Heidi Bivens and serves as a springboard for a heightened level of western-inspired fashion and culture that is more relevant worldwide than ever before. The integrated “For the Ride of Life” campaign will launch with broadcast commercials across cable and network TV the week of September 13.

Billabong and Wrangler® are pleased to announce the launch of their first-ever collaboration – the Billabong x Wrangler Collection – which celebrates the best of both brands and the exciting result achieved when you put a western spin on vintage surf. The Billabong x Wrangler Collection’s first installment launches today in anticipation of back-to-school season, with a second fall-inspired installment in September 2021.

Wrangler®, a global icon in jeanswear and casual apparel, today announced its U.S. summer launch of All Terrain Gear by Wrangler™ (ATG®) for women, extending the momentum of the original collection to female consumers seeking to unplug, connect with friends and family, and find comfort in the outdoors. Building on the brand’s successful men’s line, which launched in 2019 and has seen double-digit category growth, ATG by Wrangler™ now provides versatility, moveability and price accessibility to women seeking sensibility and effortless style in their wardrobe staples.

Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its WeCare Wrangler™ sustainability platform, building off the brand’s long-standing commitment to protecting the planet and the people that call it home. WeCare Wrangler unites the brand’s legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brand’s environmental impacts.