Articles from Viamedia

Viamedia’s long-running antitrust case against Comcast will proceed to trial before a jury in Chicago. Judge Sharon Johnson Coleman of the United States District Court for the Northern District of Illinois denied Comcast’s motion for summary judgment on October 14, 2025. That decision, initially issued under seal, became public last week. Viamedia, Inc. v. Comcast Corp., No. 1:16-cv-05486, Dkt. 758 (N.D. Ill. Oct. 14, 2025). Today, the Court set a trial date for October 5, 2026. The Court’s decision to proceed to trial is consistent with the Seventh Circuit’s decision in 2020 as well as the U.S. Department of Justice’s recommendation to the U.S. Supreme Court which denied Comcast’s petition for certiorari in 2021.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced the promotion of Justin Johnston to senior vice president of finance. He previously served as the company’s controller since 2023 and will succeed Sherri Bradshaw, who is retiring.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced a historic milestone, becoming the first U.S. ad sales firm to represent more than 100 video service providers. This record-breaking achievement follows a year of aggressive expansion, reaching 75 DMAs, representing 31 new video service providers.

Quantum Rise, a leading AI consultancy, will host an exclusive webinar, Adapt or Disrupt: Media Leaders on Staying Ahead in an AI Era, on January 22, 2025, at 10:00 AM PT. The event will feature David Solomon, CEO of Viamedia, the country’s largest independent advertising digital and linear rep firm; Kate Watts, CEO of 50,000feet, an independent brand consulting and creative agency with offices in Chicago, New York and London; Jeff Reine, digital media leader, independent consultant and Executive Advisor to World50's MarTech Innovation Roundtable; and Alex Kelleher, Founder & CEO of Quantum Rise.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, expanding its total reach to 93 service providers across 74 designated market areas (DMAs) in 28 states.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced new agreements with Summit Broadband, D & P Communications and Blue Valley Technologies, expanding its reach to 83 service providers across 72 designated market areas (DMAs) in 27 states. Viamedia will manage advertising sales for these three providers, driving operational efficiency and enabling precise, multi-platform advertising strategies.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced new agreements with TruVista, Pineland Telephone, Star Communications, i3 Broadband and Ritter Communications. These new partnerships bolster Viamedia’s presence in key markets across Georgia, North Carolina, Illinois and Tennessee, expanding its total reach to 88 service providers across 73 designated market areas (DMAs) in 27 states.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for four new service providers, expanding its reach across Tennessee, Illinois, Kansas and Georgia.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced the appointment of Walter Baker as Director of Business Development & Affiliate Relations. Bringing over 25 years of experience in business development, Baker joins Viamedia from Prime Media Productions, where he served as Vice President of Business Services. In this new role, Baker will report directly to Madeline Kissel, Viamedia’s Vice President of Business Development & Affiliate Relations, as he focuses on enhancing relationships with Multichannel Video Programming Distributors (MVPDs) and contributing to the company’s strategic expansion.

Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced the appointment of Ken Little, former Chief Operating Officer of Ampersand, to its Board of Directors. With more than 35 years of experience in media and advertising, Little played a pivotal role in growing Ampersand, formerly NCC Media, the local ad sales company owned by Charter, Comcast and Cox, from a microenterprise to the industry’s largest source of combined multiscreen TV inventory. In his new role, Little will leverage his extensive expertise in advertising and media strategy to help guide Viamedia’s growth, ensuring the company remains at the forefront of AdTech innovation.

Viamedia, the largest independent advertising digital and linear rep firm in the country, today announced a strategic partnership with Minerva Networks, a leading provider of advanced entertainment delivery solutions. The collaboration will integrate Viamedia’s Parrot Ad Decisioning System (ADS) into Minerva’s platforms, significantly enhancing programmatic ad capabilities for MVPDs and broadcasters. The partnership is poised to streamline ad insertion and improve inventory management across both traditional and CTV formats, offering a seamless integration that promises to redefine advertising delivery because advertising campaigns handled by Parrot are identical on linear and streaming channels.

Viamedia, the largest independent advertising rep firm in the U.S., today announced a groundbreaking partnership with global news streaming service, News of the World. Under this agreement, Viamedia will serve as the exclusive programmatic ad sales rep firm for News of the World. This strategic partnership further solidifies Viamedia’s leadership in the streaming industry.

Viamedia, the largest independent advertising rep firm in the U.S., today announced a groundbreaking partnership with Willow by Cricbuzz, offering more live, streaming and on-demand cricket than any other sports service. As part of this partnership, Viamedia will provide programmatic ad sales representation for Willow by Cricbuzz. This marks a significant expansion for the company into the programmatic streaming space, promising a new era of growth and innovation for both Viamedia and Willow by Cricbuzz.

Viamedia, the largest independent advertising rep firm in the U.S., today announced the promotions of Sherri Bradshaw and Anita James to Senior Vice President roles, effective immediately.

Viamedia, the largest independent advertising rep firm in the U.S., today announced the renewal and expansion of its partnership with TDS Telecommunications LLC (TDS®). As part of this partnership, Viamedia will represent the advertising sales for TDS video services in its new television markets of Green Bay, Eau Claire, Milwaukee, and Wausau while continuing in its established markets of Madison and Charlotte.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced an exclusive partnership with digital-out-of-home (DOOH) advertising platform Perpetual Media. Viamedia will be the exclusive local and regional direct advertising sales firm in all its more than 60 DMAs for Perpetual Media and in all of Perpetual Media’s locations beyond the Viamedia DMAs.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This transformative platform reimagines television advertising by enabling MVPDs to seamlessly insert regionally targeted ads on linear streams to match the local ads simultaneously running on traditional cable TV systems.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced it has signed partnerships and expanded its advertising sales representation with 11 new service providers in 2022.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced it has experienced significant momentum with its managed services offering to clients -- driven in part by Viamedia’s robust full stack advertising platform, which includes its full-service ad tech representation for inventory, operational execution and advanced advertising capabilities.

Viamedia, the leading fully-integrated independent cross-media local advertising company, has been selected to manage ad sales for independent cable operator and National Content & Technology Cooperative (NCTC) member, Adams Cable Service, entering a multi-year partnership that expands Viamedia’s representation in the Wilkes Barre-Scranton DMA.

Political ad spending within sports programming across linear cable and related digital networks grew 170% in 2020 vs. 2018 and is poised to meet if not possibly exceed the 2020 record in 2022 – a near tripling vs. the last Midterm election period.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. Viamedia’s technology uniquely allows the operator to seamlessly integrate local ads using Dynamic Ad Insertion (DAI) tools into the MobiTV streaming platform and expands Viamedia’s ad sales representation into Knoxville and the Tri-Cities region, adding to its growing national footprint.

Viamedia, the leading fully-integrated cross-media local advertising company, today said it sees not only continued record-level midterm political advertising - despite industrywide decreases in cable TV subscribers - but particular growth in spending it categorizes as Issues advertising. This category encompasses primarily political action committee (PAC) spending directed at ballot initiatives, referendums and on behalf of candidates.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed services partners within the cable and digital ad sales industries.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the promotions of Jim O’Neill and Wendell Decker, two senior operational and technical executives, to senior vice president positions, effective immediately.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced that Rick Tarvin, the company’s Executive Vice President of Sales, has been promoted to Chief Revenue Officer. In his new role, Tarvin is responsible for all revenue-generating aspects within the organization and executive team.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its new Parity ADS Platform™. The platform uses a transitional approach to maximize live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to match the local ads running on traditional cable TV systems.

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced record first quarter midterm political advertising, representing an increase of 42% vs. first quarter 2018, across all political categories – including House, Senate, gubernatorial, local races and issues – throughout its footprint across the country.