Articles from UGG

Launched in April 2022 by Southern California-based brand UGG® (a division of Deckers Brands [NYSE: DECK]), Feel House returns once again as a multi-sensory retail experience dedicated to making self-expression comfortable for all. Merging community, collaboration, product and heritage into one space dedicated to making self-expression comfortable for all, it is where the UGG® brand brings together its collective of multi-hyphenate creatives renowned in fashion, art, music, and culture.

Making its worldwide debut today, Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) is proud to unveil a second global campaign with nine-time diamond-certified GRAMMY® Award-nominated phenomenon Post Malone, imagined through the eyes of Post Malone’s friend and campaign creative lead, Ramez “Mezzy” Silyan.

Southern California-based global lifestyle brand and ultimate gift-giving destination UGG® (a division of Deckers Brands [NYSE: DECK]) unveils its holiday campaign, Unbox Joy. Featuring new gift-worthy styles, as well as the iconic silhouettes consumers love to give season after season, the campaign is inspired by heartwarming moments captured in viral videos by consumers both gifting and receiving UGG®.

For Autumn/Winter 2024, Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) is proud to announce a partnership with nine-time diamond-certified GRAMMY® Award-nominated phenomenon Post Malone. From his multifaceted endeavors to his genre-blending music and distinctive personal style, Post Malone reflects the UGG® brand’s values by showing how the power of individual expression can create inspiration, community, and connection.

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) launches the next chapter of ‘Feels Like UGG®.’ The campaign explores how the power of individual expression can create inspiration, community, and a sense of global connection. Shot in Seoul, South Korea, this idea comes to life by capturing a group of dynamic creatives who evoke the ethos of confidence, community, and innovation the UGG® brand is known for.