UFC® Names Riyadh Season Title Partner for Epic UFC® 306 at Sphere in Las Vegas
UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (
NYSETKO), today announced that it has named Riyadh Season as title partner for the groundbreaking combat sports event to be held at Sphere in Las Vegas on Saturday, Sept. 14. The event marks the first time UFC will provide a sponsor with title partner status, rebranding UFC 306 to Riyadh Season Noche UFC.
UFC® and Anheuser-Busch Announce Multiyear Partnership
UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (
NYSETKO), together with Anheuser-Busch, one of America's most iconic companies and the undisputed leader of the U.S. beer industry, today announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive “Official Beer Partner of UFC.” With this sponsorship, in the U.S., Bud Light will bring easy enjoyment to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.
