Articles from Treasure Data

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale, today announced the expansion of its AI Agent ecosystem, purpose-built to help global enterprises harness generative AI with the trust, governance, and scale they need. Powered by Amazon Bedrock, this expanded ecosystem empowers organizations to deploy AI agents that drive real-time personalization, marketing automation, and customer experience optimization, all grounded in the complete and accurate customer data of the Treasure Data Diamond Record.

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Treasure Data’s AI Agent Foundry using their AWS accounts, accelerating agent and agentic workflow development.

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, has announced the release of its MCP Server, a new open-source connector that allows AI assistants like Claude, GitHub Copilot Chat, and Windsurf to interact directly with your Treasure Data environment.

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure Data’s proven Intelligent CDP.

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced that it has successfully achieved the Google Cloud Ready - BigQuery designation.

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO). Flores returns to Treasure Data after most recently serving as VP of Product at 6sense, where he led groundbreaking work in generative and predictive AI, embedded CDP, and revenue-generating product strategy.

Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to ease the cost of switching to Treasure Data and a proven Migrator Toolkit to fast-track migrations.

Treasure Data today announced it was named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment (doc # US51778724, December 2024). This IDC MarketScape study evaluated 18 CDP vendors for the B2C segment across functional capabilities and go-to-market considerations.

Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP). The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications.

Treasure Data today announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s customer data platform (CDP) and Databricks’ platform.

Treasure Data today announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead, gain more flexibility for data movement, and streamline security governance and control.

Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its success helping global enterprises deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks.

Treasure Data, the leading AI-powered customer data platform (CDP) for global enterprises, is announcing the Treasure Data AI Bootcamp series. These free, hands-on workshops are for marketing and product professionals looking to use AI and customer data to create personalized experiences that drive business results. Building on its legacy of enhancing brands’ AI initiatives with superior customer data, Treasure Data is extending its expertise to any large company seeking to use AI to improve the way they activate data and engage with customers through these comprehensive bootcamps.

Treasure Data™, a leading AI-powered customer data platform (CDP) purpose built for the enterprise, announced that it was selected as the winner of the “Overall Data Analytics Company of the Year” award in the 5th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization.

Treasure Data today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms. The report evaluated 17 different CDP vendors on 15 criteria and placed Treasure Data in the Leaders quadrant for its Completeness of Vision and Ability to Execute.

Treasure Data, a leading enterprise customer data platform (CDP), today published new research exploring the dynamics of C-suite decision-making and consumer preferences in Data Driven Insights: Navigating the Consumer Landscape in 2024. The global survey polled 1,500 B2C C-level executives and 6,000 consumers, revealing a large divide between C-suite confidence and consumer expectations.

Treasure Data™, a leading enterprise customer data platform (CDP) provider, announced that Nissan Motor Co Ltd. selected Treasure Data to enhance customer experiences from pre to post-purchase utilizing its cross-functional customer data infrastructure.