Articles from Tractive

Tractive, the global leader in GPS tracking and pet health insights, today announced it has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. This strategic acquisition adds Whistle’s customer base and technology assets to Tractive, reinforcing its leadership in the fast-growing pet tech market. Founded in Austria in 2012, Tractive has established itself as the world's leading provider of smart GPS and health trackers for pets, serving over 1.4 million active users worldwide with millions of devices sold globally.

Tractive, the most trusted GPS device in the world for providing round-the-clock, real-time location tracking for pets, today announced the arrival of its new LTE GPS pet tracker developed specifically for cats. This new device dedicated to felines is launched today in North America, as the United States currently ranks as the leading country in cat ownership.

Tractive, the most trusted GPS device in the world for providing round-the-clock, real-time location tracking for dogs and cats, today unveiled its list of the top 20 runaway dog breeds. The list’s release is intended to help pet parents get ready for the biggest dog runaway day of the year, July 4th, which typically sees a 30% surge in missing pets. Tractive is offering its industry-leading LTE dog tracker for just $35.00 -- 30% off -- for Amazon Prime day June 21-22 in order to make it easy for pet parents to find their dogs if they should slip out. By ordering during the Prime Day sale, owners will have trackers in place before the stress of the holiday.

Tractive, the most trusted GPS device in the world for providing round-the-clock, real-time location tracking for dogs and cats, today announced that it has closed $35 million in growth funding led by Guidepost Growth Equity. The investment will accelerate innovation and adoption of the company’s industry-leading pet tracking device, which currently serves over 400,000 active subscribers across 175 countries, the largest network in the world. Guidepost General Partner, Chris Cavanagh, and consumer subscription model expert and former Ancestry and Lynda.com executive, Andrew Wait, will join Tractive’s board of directors. Entrepreneur and former Chairman and CEO of Partner in Pet Food, Attila Balogh, also participated in the investment -- the company’s first since it began selling devices in 2013, as Tractive has been cash flow positive since inception.