Articles from The Trade Desk

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem.

The Trade Desk (NASDAQTTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched The Sellers and Publishers Report – a new biannual assessment of advertising trends on the open internet. According to data from The Trade Desk, which assesses more than 15 million advertising opportunities per second on the open internet, the leading 500 digital publishers account for approximately 50 percent of advertising revenue on the open internet. These publishers are highly valued by advertisers due to their focus on key factors such as advertising quality, viewability, reach, decisioning power and supply path efficiency.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced that Samantha Jacobson has joined its board of directors. As Chief Strategy Officer and Executive Vice President, Jacobson manages the company’s strategic investments, partnerships and cross-functional initiatives to reinforce The Trade Desk’s position as an industry leader.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced changes to its senior leadership team to further advance the company’s growth strategy globally. Tim Sims is appointed to a new role as Chief Commercial Officer, and Jed Dederick is promoted to the role of Chief Revenue Officer. Both Sims and Dederick will report to Jeff Green, The Trade Desk’s Co-Founder and CEO.

Global advertising technology leader The Trade Desk (NASDAQTTD) today announced that Dave Pickles will step down as Chief Technology Officer on September 29, 2023. Pickles will also step down from his role on the company’s Board of Directors. Although he is retiring from these day-to-day roles, Pickles will continue as a long-term advisor to the company.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising.

The Jeff T. Green Family Foundation today announced that it will work with Team Dayā to fully fund the construction of a primary school in Nicaragua this fall. Team Dayā raises funds to build schools in some of the most remote, impoverished regions of the world, providing access to education to children who might otherwise have to travel a prohibitive distance or not attend school at all. Team Dayā works with local education authorities to not only fully construct new school facilities, but to also ensure ongoing support in terms of teaching and administrative services, and equal access to boys and girls.

Global advertising technology leader The Trade Desk today announced Galileo — a new approach for advertiser first-party data activation. Advertisers are increasingly looking to activate their valuable customer data as safely as possible to optimize media buys across all digital media, while accurately measuring results and business outcomes.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. She will lead all business development activities for the company’s largest region including new client acquisition and expansion. Frohman will report to Tim Sims, Chief Revenue Officer.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Willard (Bill) Simmons, Ph.D., as Vice President of Product. In his role, Simmons will be a key member of the company’s technology leadership team, responsible for driving new innovations and data science applications across The Trade Desk’s media buying platform.

The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ecosystems, is now able to be generated via data points from Salesforce CDP. All mutual customers of Salesforce CDP and The Trade Desk are now able to work towards generating more precision and relevance in their advertising buys by easily activating first-party data at scale across the open internet. This new email-based activation will be available on all of The Trade Desk's media channels, including connected TV (CTV). This news was part of an announcement at Dreamforce 2022.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a partnership with Albertsons Media Collective, the retail media arm for Albertsons Companies, that will bring verified-buyer audience and measurement solutions to The Trade Desk platform, helping advertisers understand the connection between ad campaigns and customer sales. Albertsons will be the first grocer in the U.S. to enable audience and measurement solutions across the open internet through The Trade Desk.

Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced more publishers have joined OpenPath, their proprietary product designed to provide advertisers with direct access to premium digital advertising inventory. Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Naseem Tuffaha as Chief Growth Officer. In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence. Tuffaha will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s Seattle office.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the launch of its certified service partner program for small and medium-sized businesses (SMBs). This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise. As part of this announcement, Goodway Group becomes The Trade Desk’s first certified service partner to help meet this rising demand.

The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating first-party data at scale across the open internet without relying on third-party cookies. This new email-based activation will be available on all of The Trade Desk's media channels, including connected TV (CTV).

The Trade Desk (NASDAQTTD) and LiveRamp NYSE: RAMPNYSERAMP)

Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune Publishing, Nexstar Digital and CafeMedia, among others.

The Trade Desk, Inc. (NASDAQTTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the fourth quarter and fiscal year ended December 31, 2021 before the market opens on Wednesday, February 16, 2022. The Trade Desk will host a webcast and conference call to discuss fourth quarter and fiscal year financial results at 8:30 A.M. Pacific Time.

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a series of leadership appointments as the company scales operations to drive future growth and innovation.

Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced that Andrea “Andy” Cunningham has joined its board of directors.

Global advertising technology leader, The Trade Desk (NASDAQTTD), today announced that it is expanding its partnership with NBCUniversal. As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform. As a result, the world’s leading advertisers will have access to premium Peacock video on-demand inventory on The Trade Desk, including NBC Sports; NBC and Sky News; NBC Next-Day Prime; Peacock originals such as The Lost Symbol and GIRLS5EVA; and an extensive catalog that includes The Office and Parks and Recreation.

Jeff Green, the founder and CEO of The Trade Desk (NASDAQTTD), today signed the Giving Pledge. In doing so, Mr. Green commits to give away at least 90 percent of his wealth in his lifetime or at his death. Mr. Green’s Giving Pledge letter outlines his reasons for making this decision, and his philanthropic plans.

New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk (NASDAQTTD). The research shows the number of marketers who intend to use sales data very frequently, versus those who currently use it, is expected to nearly triple in the next 12 months. The research also shows that 76 percent of marketers plan to use point-of-sale data frequently in the next 12 months as they look to connect advertising activity to consumer purchases, whether it happens online or in the store.

The Trade Desk, Inc. (NASDAQTTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the third quarter fiscal year 2021 ended September 30, 2021 before the market opens on Monday, November 8, 2021. The Trade Desk will host a webcast and conference call to discuss third quarter financial results at 8:30 A.M. Pacific Time.

Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Xiaomi makes this an industry-leading development for brands that want to unleash the potential of the open internet.

Global advertising technology leader, The Trade Desk (NASDAQTTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet. As part of this announcement, The Trade Desk highlighted an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying.

Global advertising technology leader, The Trade Desk (NASDAQTTD), today announced the launch of its new trading platform – Solimar – that will help marketers optimize their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy.

Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk (Nasdaq: TTD). The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.

Global advertising technology leader, The Trade Desk (NASDAQTTD), today announced that it has launched operations in India, as well as the appointment of Tejinder Gill as the company’s India General Manager. Tejinder will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of the open internet where Indian consumers are increasingly spending their time.

Global advertising technology leader The Trade Desk (NASDAQTTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel. Smith will report to Jay Grant, The Trade Desk’s Chief Legal Officer, and will be based in the company’s San Jose office.