Articles from Sunrise Produce
Sunrise Produce, a leading wholesale produce distribution company based in Southern California, announced today its acquisition of Family Tree Produce, a family and minority-owned business that has been serving southern California for more than five decades. This strategic acquisition allows further expansion of Sunrise’s local footprint in Anaheim to become the city’s largest produce distributor and one of the leading produce distributors in Southern California. Terms of the transaction were not disclosed.
By Sunrise Produce · Via Business Wire · July 1, 2026

Sunrise Produce (“Sunrise,” or “the Company”), a leading wholesale produce distribution company based in Southern California, today announced its acquisition of Moceri Produce (“Moceri”), a leading specialty produce distributor based in San Diego. This strategic acquisition expands Sunrise’s local footprint in San Diego to become the city’s largest produce distributor and one of the leading produce distributors in Southern California. Terms of the transaction were not disclosed.
By Sunrise Produce · Via Business Wire · May 28, 2024