Articles from Southern Tide

Southern Tide, the premier coastal lifestyle and apparel brand, and Lilly Pulitzer, the leader in women’s resort wear, have partnered to launch a men’s and youth capsule collection. This collection celebrates Lilly Pulitzer’s introduction to the menswear category by combining the well-known brand’s iconic resort prints with Southern Tide’s signature silhouettes.

Southern Tide is thrilled to announce a new sponsorship deal with emerging PGA TOUR Rookie, Kevin Roy, as his official on- and off-the-course apparel partner. After much success on the Korn Ferry Tour, Roy enters his first year on the PGA TOUR sporting Southern Tide’s signature Skipjack logo on the left chest on all on-course polos and pullovers. Given the brand’s tremendous success within the golf performance category, Kevin Roy becomes Southern Tide’s first PGA TOUR-sponsored golfer.