Articles from SeeHer

Today SeeHer, the largest global movement to eliminate gender bias in advertising and media, and Horowitz Research, the leading provider of consumer market research specializing in consumers and their relationships to media, content, and technology, released “Passing the Gender Equality Vibe Check with Gen Z: from Truth to Trust,” a comprehensive study with in-depth insight on the relationship between Gen Z’s views and media consumption.

Earlier today SeeHer, the leading global movement for increased representation and accurate portrayals of women and girls in media, announced that filmmaker, author, and activist Geena Rocero has joined the SeeHer advisory board.

The ANA Educational Foundation (AEF) and SeeHer, the leading global movement to eliminate gender bias in marketing, media, and entertainment, announced the launch of a first-of-its-kind new initiative, SeeHer Education.

Today, SeeHer, the leading global movement to eliminate gender bias in media and advertising, and Getty Images (NYSEGETY), a preeminent global visual content creator and marketplace, released their 2022 Imagery Toolkit for Inclusive Visual Telling: Women to help marketers understand the importance of imagery selections and help eliminate one-size-fits-all representation. The toolkit puts women and girls front and center, giving marketers the tools they need to showcase women as multifaceted, multi-dimensional beings.

SeeHer, the largest global movement to eliminate gender bias in advertising and media, and Ipsos, the world-leading research and insights organization, are proud to announce their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers.

SeeHer, the leading global movement to eliminate gender bias in media and advertising, and AT&T* have joined forces to establish the SeeHer in Sports Scorecard Powered by AT&T. The scorecard provides measurement tools for key stakeholders in the industry, including brands, sports leagues, and media organizations, to quantify and benchmark their gender equality initiatives and programming. The information collected from the scorecard will provide crucial insight into representation in sports and will allow the industry to better reflect and connect with women consumers around the globe.

Shutterstock, the leading global creative platform for transformative brands and media companies, today launched a vertical on their e-commerce site in partnership with SeeHer, the largest global movement to eliminate gender bias in media and advertising. The vertical highlights women and girls of the Asian American and Pacific Islander (AAPI) community and will live on Shutterstock’s e-commerce website. The collection is complementary to Shutterstock’s other initiatives, including educational events and cultural celebrations of the company’s AAPI-identifying employees, as well as SeeHer’s efforts to elevate AAPI females, including their recently announced AAPI #WriteHerRight storytelling guide for media, advertising, and entertainment.

Today, SeeHer (SeeHer.com), the leading global movement to eliminate gender bias in advertising and media, brought together thousands of marketers and media entities for the fourth annual SeeHer SheFront. The virtual, worldwide event supported SeeHer’s efforts to increase the accurate portrayal of women and girls in advertising and entertainment and showcased how female representation has become a key strategic focus of media entities. The SheFront was part of the Association of National Advertisers (ANA) annual Global Day of Learning.