Articles from Ralph Lauren
Ralph Lauren Continues Artist in Residence Program With Double RL x Zefren-M Collaboration
Ralph Lauren (NYSERL) today launched Double RL x Zefren-M, the second collaboration of the Company’s Artist in Residence program with Diné (Navajo) artist Zefren-M (they/them). In line with the Double RL brand’s 31-year history of showcasing timeless style through heritage craftsmanship and Zefren-M’s own approach to weaving, the capsule celebrates Navajo tradition and culture with designs that blend the old and the new.
By Ralph Lauren · Via Business Wire · October 29, 2024
Ralph Lauren and Epic Games Debut a Groundbreaking Fortnite Partnership
Ralph Lauren (NYSERL) and Epic Games, the creator and publisher of the globally popular online game Fortnite, today announced a groundbreaking convergence of two culture-defining brands. The partnership will debut a digital apparel and accessories collection launching in the Fortnite Item Shop, as well as a physical apparel capsule—inspired by the digital-first collection. For the first time in Ralph Lauren’s five-decade history, the Polo Pony—one of the world’s most iconic logos—has been specially redesigned to commemorate the collaboration with Fortnite, a testament to the Company’s belief in the power of the metaverse.
By Ralph Lauren · Via Business Wire · October 31, 2022
Ralph Lauren Reignites the Polo Shirt
Ralph Lauren (NYSERL) announces the celebration of its most iconic product – the Polo Shirt – alongside Ralph Lauren’s Polo Shirt, a new coffee table book published by Rizzoli International. This quintessential, singular piece of clothing is ubiquitous and has served as the canvas for the lifestyles and worlds that have inspired Ralph Lauren since 1972. The 360-degree marketing campaign to accompany the book launch will reflect on the incredible cultural impact that the Polo Shirt has had over the past five decades and reintroduce it to a new generation of consumers through a series of initiatives and installations, a collection of sustainable, creative and customizable Polo Shirts available for purchase, immersive storytelling and more.
By Ralph Lauren · Via Business Wire · April 27, 2022
Ralph Lauren Unveils First-to-Market Product Innovation With the RLX CLARUS® Polo, Exclusively at the Australian Open 2022
Ralph Lauren (NYSERL) announces the debut of the RLX CLARUS® Polo Shirt exclusively at the 2022 Australian Open Tennis Tournament, showcasing the Company’s latest work in groundbreaking product innovation and sustainability.
By Ralph Lauren · Via Business Wire · January 13, 2022
Ralph Lauren Unveils Team USA’s 2022 Closing Ceremony Parade Uniform, Demonstrating a Continued Commitment to Sustainability
Ralph Lauren today unveiled the Team USA Closing Ceremony Parade Uniforms for the 2022 Olympic and Paralympic Games. Continuing Ralph Lauren’s commitment to sustainability, the Company worked to use more sustainable materials and manufacturing practices for the Closing Ceremony Parade uniform.
By Ralph Lauren · Via Business Wire · October 28, 2021