ADDING MULTIMEDIA Barbie Launches New Brand Campaign Championing Parents’ Belief in Kids’ Potential
Mattel Inc.’s (
NASDAQMAT) Barbie® unveiled the latest Barbie brand campaign titled “Give Limitless Possibilities™” today, alongside 2024 Barbie Role Model and WNBA legend Sue Bird. The brand joined the WNBA’s Barbie-themed game between the Indiana Fever and Chicago Sky at Wintrust Arena, recognizing the powerful role that play has in giving limitless possibilities to young girls in continued celebration of the brand’s 65th anniversary.
Mattel Launches New Toy Takeback Program Called Mattel PlayBack
Mattel Inc. (
NASDAQMAT) today announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products, and supports the company’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.
