Articles from KERV Interactive

KERV Interactive, the leader in AI-powered video analysis, performance, and monetization, today announced the appointment of Lauri Baker as Senior Vice President, Head of Partnerships. Baker brings to the company more than 25 years of experience in adtech, strategic partnerships, and digital innovation, most recently serving as SVP of Strategic Partnerships at Infillion.

KERV Interactive, the leader in AI-powered video analysis, performance, and monetization, today announced the launch of its latest display advertising innovation, KERV Glow. This cutting-edge product transforms standard static display assets into fully dynamic, interactive brand experiences in a completely turnkey manner. The solution is designed to enhance consumer engagement and time spent with brand creative, driving performance across every stage of the marketing funnel.

KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group (CMI), the global healthcare media strategy agency and part of WPP (NYSEWPP), today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.

KERV Interactive, the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQMGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale. Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.

KERV Interactive (KERV), the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index (AAI), an index that measures the quality and quantity of user actions as they engage with KERV’s in-video interactive technology. The AAI represents a breakthrough in attention measurement and sets a new standard for evaluating user engagement within video.

KERV Interactive (KERV), the leading AI-powered interactive video technology platform, announced today a strategic partnership with Samsung Ads to offer automated, interactive and shoppable advertising solutions for its brand partners at scale. Samsung Ads will leverage KERV TV to equip its advertisers with the tools to create and implement fully interactive and automated campaigns across television. The partnership makes Samsung Ads the first Original Equipment Manufacturer (OEM) to offer KERV’s embedded, interactive advertising technology across its family of smart devices.

In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising platform, and the Ad Council, a national nonprofit organization at the forefront of driving change through social impact marketing, partnered to extend the Ad Council’s iconic Love Has No Labels campaign. Utilizing interactive technology to create opportunities for viewers to take meaningful action, the campaign partnership resulted in an overall clickthrough rate of 0.67%, exceeding the industry benchmark by 123%.

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the release of Dynamic Destination, the latest expansion to KERV TV. Audi of America was the first advertiser to utilize KERV’s Dynamic Destination for an OTT ad campaign, in partnership with PHD Media, the global media and marketing communications agency. Leveraging Dynamic Destination, Audi of America and PHD Media were able to capture the uninterrupted attention of over 98 percent of the 14.1 million total viewers, driving users located in 115 different zip codes to their local Audi dealership.

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the appointment of Marika Roque as Chief Innovation Officer. Roque continues to serve as KERV’s Chief Operating Officer in addition to her new position. Since joining the team as Executive Vice President of Media & Technology in 2017, Roque has played an instrumental role in developing KERV’s technology and go-to-market strategy, as well as growing and scaling KERV’s digital strategy, platform growth and client services teams.

KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the promotion of its Senior Vice President of Revenue & Partnerships, Jay Wolff, to Chief Revenue Officer. Creed Pettit, former Media & Entertainment Vertical Sales Leader at TikTok, will assume Wolff’s role as SVP.