Articles from Hilton

From the rise of a work-from-anywhere culture to an increased demand for incentive and group travel, the last few years have transformed how we conduct business, giving rise to a new generation settling into the workforce – a generation that is redefining the future of work and in-person connections. To spotlight that transformation and offer solutions for event goers and planners alike, today Hilton is launching a multi-faceted initiative, coined “World’s Most Welcoming Events.” Leading the charge is the release of a first-of-its-kind special section of the 2025 Trends Report – The Meetings Maximizer: The Next Generation of Meetings & Events – paired with the new World’s Most Welcoming Events Playbook.

In a year in which Hilton announced new strategic partnerships and acquisitions and accelerated hotel development worldwide, the company set historic records for growth. Hilton added 973 hotels and nearly 100,000 rooms in 2024, the single biggest increase in rooms in Hilton’s more than 100-year history, achieving net unit growth of 7.3%.

2024 was the Year of the Great Recharge, where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guest rooms took off. Today, as the post-pandemic leisure travel boom normalizes, travelers surveyed in Hilton’s annual Trends Report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment.

The 88% of Americans who have tried one may have discovered the secret to creating an endless vacation feeling – the Piña Colada. According to a new survey* from Hilton Hotels & Resorts, the flagship of Hilton’s 24 brands, 87% of respondents picture lounging by water with a tropical drink in hand when asked to describe a relaxing vacation. It’s clear Piña Coladas embody a state of mind synonymous with relaxation and hospitality, with 60% of Americans agreeing the tropical drink puts them into a vacation state of mind.

Hilton is dramatically expanding its portfolio of luxury hotel experiences with the addition of nearly 400 boutique properties from the exquisite Small Luxury Hotels of the World (SLH) collection. Starting today, hundreds of these properties will be available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app.

With nearly 350 existing lifestyle hotels and another 350 expected to join the portfolio by 2028, Hilton (NYSEHLT) is set to double its presence in the fast-growing lifestyle category in the next four years. The recent addition of Graduate Hotels and NoMad to Hilton’s portfolio, coupled with increasing guest and owner demand, has positioned the company to further accelerate lifestyle category growth.

Hilton has once again been recognized for its award-winning workplace culture. Today, Great Place to Work and Fortune named Hilton No. 1 on the 100 Best Companies to Work For in the U.S. list, marking its ninth consecutive placement on the prestigious list and sixth consecutive year in the top 10. Today’s recognition follows the company’s ranking as the No. 1 World’s Best Workplace and makes Hilton the only hospitality company to have earned the top spot on these prestigious lists.

Hilton (NYSEHLT) today announced it has acquired a majority controlling interest in Sydell Group (“Sydell”) to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world. The addition of NoMad to Hilton’s brand portfolio marks the global hospitality leader’s entry into the fast-growing luxury lifestyle hotel market with a meticulously designed brand defined by exceptional food and beverage, interior design and service.

Hampton by Hilton, Hilton’s global powerhouse brand with 3,000 properties worldwide, is reinforcing its brand strength and dedication to innovation with the announcement of a new cutting-edge North American prototype and the unveiling of a refreshed global brand identity. These endeavors signify Hampton’s steadfast commitment to pushing boundaries and redefining the category which it pioneered. Hampton, the industry’s dominant upper-midscale hotel brand, is consistently recognized for its category-leading financial performance, best-in-class stay experience, and strong guest loyalty. As an unparalleled guest favorite and the No. 1 hotel brand to franchise for 15 consecutive years, Hampton sets the standard for its category and continues to raise the bar, earning more five-star social media reviews than any other hospitality brand. The next stage in Hampton’s brand evolution will position this premium and beloved brand for an even brighter future in the next era of travel.

Hilton (NYSEHLT) today announced an agreement with Adventurous Journeys Capital Partners (“AJ Capital”) to acquire the fan-favorite Graduate Hotels® brand, adding a significant growth opportunity for the global hospitality leader in the fast-growing lifestyle hotel market.

Hilton (NYSEHLT) today announced a new exclusive partnership with premier outdoor hospitality company AutoCamp to offer Hilton guests an experience that blends the spirit of an iconic outdoor adventure with the hospitality and design-forward thinking of a boutique hotel, in spectacular settings that include properties adjacent to popular national parks.

Hilton (NYSEHLT) and Small Luxury Hotels of the World (SLH) today announced an exclusive strategic partnership that will welcome Hilton guests to hundreds of independently minded luxury hotels in the most sought-after destinations around the world. The partnership will dramatically expand the luxury experiences offered by Hilton as unique SLH properties join the unparalleled hotels of the growing Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts brands.

Hilton (NYSEHLT) ended 2023 with the strongest development quarter in its history, opening more new rooms than during any other quarter. The hospitality leader opened 132 hotels and approximately 24,000 rooms between October and December 2023, contributing to full-year openings of 395 hotels and approximately 63,000 rooms to achieve net unit growth of 4.9%.

Hilton today debuted Hilton for Business, a new, digital-forward travel program that empowers professionals running small- and medium-sized businesses to simplify travel management while enhancing rewards and discounts for their loyalty.

Today, Hilton (NYSEHLT) announced the highly anticipated opening of the 976-room Signia by Hilton Atlanta, marking the first new build and Georgia hotel for the Signia by Hilton brand, and Atlanta’s largest ground-up hotel development project in 40 years. Inclusive of the property’s debut, Atlanta represents Hilton’s largest market globally by number of hotels with a portfolio of 136 hotels across 13 brands welcoming travelers to the destination. In Atlanta, Hilton also has a pipeline of more than 40 hotels in various stages of design and construction.

Hilton (NYSEHLT) today announced LivSmart Studios by Hilton as the official name of its new studio apartment-style, extended-stay hotel brand. Created for the long-stay guest who never stopped traveling, even throughout the pandemic, LivSmart Studios has received tremendous interest from owners and developers in just six months and currently boasts more than 350 deals in various stages of negotiation. In fact, construction in Kokomo, Ind. broke ground less than five months after the brand was first announced, marking the first hotel under construction for the LivSmart Studios brand.

Hilton (NYSEHLT) today marked a decade of fast-paced growth since its initial public offering (IPO) on the New York Stock Exchange on Dec. 11, 2013. Over the last 10 years, the more than century-old company has nearly doubled its global property and room count, more than doubled its brand portfolio, more than quadrupled the number of Hilton Honors members worldwide, and delivered total shareholder returns of approximately 330%* – outperforming major indices and industry averages – and was recently named the No. 1 World’s Best Workplace by Great Place to Work.

For the first time ever, Hilton has been named the No. 1 World’s Best Workplace by Fortune magazine and Great Place to Work. This recognition – the culmination of eight consecutive appearances on the “World’s Best” list – also marks the first time a hospitality company has achieved the top honor in this best-in-class program.

When you want to be surrounded by the magic of the holidays in a home away from home, it matters where you stay. Hilton and Hallmark Channel are teaming up to give travelers, fans, and viewers the chance to immerse themselves in a festive dreamscape inspired by Hallmark’s beloved “Countdown to Christmas” movies, at select Hilton Hotels & Resorts properties in New York, Houston and Chicago.

Hilton today announced two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses. The innovations are part of Hilton’s long-term commitment to digitally transform the business travel experience – from booking to billing – for the millions of small- and medium-size enterprises that represent the backbone of the global economy and comprise roughly 85 percent of Hilton’s business transient guests. The initiatives, which will launch by early next year, include:

Hilton (NYSEHLT) today celebrated the grand opening of Spark by Hilton Mystic Groton, solidifying the company’s foray into the premium economy segment. With more than 400 opportunities in various stages of development, the first-ever Spark by Hilton made its debut just eight months after Hilton announced the new, conversion-only brand in January of this year.

According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at how each generation views travel – from the digital-native Gen Zer to the experienced Baby Boomer.

Hilton Worldwide Holdings Inc. (NYSEHLT) will report third quarter 2023 financial results before the stock market opens on Wednesday, Oct. 25, 2023, followed by a conference call at 9 a.m. EDT. Christopher J. Nassetta, president & chief executive officer, Hilton, and Kevin Jacobs, chief financial officer & president, global development, Hilton, will discuss the company's performance and lead a question-and-answer session.

Hilton (NYSEHLT) has named Anne-Marie D’Angelo as executive vice president and general counsel, effective Sept. 15, 2023. She most recently served as chief legal and government affairs officer at Molson Coors Beverage Company and has held General Counsel and leadership roles at several public companies, including public utility company NiSource and Global Brass and Copper Holdings Inc. D’Angelo reports to Christopher J. Nassetta, president and CEO of Hilton, and serves as a member of the executive committee.

Through an expanded agreement with Tesla, Hilton today announced that, beginning in early 2024, up to 20,000 Tesla Universal Wall Connectors are slated to be installed at 2,000 hotels in the U.S., Canada and Mexico, making Hilton’s planned EV charging network the largest of any hospitality company.

To celebrate National Chocolate Chip Cookie Day, DoubleTree by Hilton, known for the beloved signature cookie welcome, announced that starting today, it will begin offering a new allergy-friendly soft chocolate chip cookie, alongside the original DoubleTree chocolate chip cookie, extending the iconic welcome to even more guests.

Hilton (NYSEHLT) today announced an inventive new extended-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market – the long-stay guest that never stopped traveling, even throughout the pandemic. Through extensive research, Hilton has created a hotel product for this vastly underserved group looking for apartment-style accommodations for 20 nights or more, built with the staying power of Hilton’s award-winning hospitality.

Today, Hilton announced the launch of a new employer brand campaign as the global hospitality company continues to boost hiring in a period of rapid, post-pandemic growth. Building on the success of its recent enterprise-wide “Hilton. For the Stay” platform, the “Every Job Makes the Stay” campaign will bring a new perspective to hotel employee marketing by shining a light on the Hilton team members who make the stay, showcasing the jobs, the people, and – most importantly – the impact and joy that hospitality jobs offer.

If 2022 was the year of the changed traveler, 2023 is the year of the evolved traveler. Today, Hilton released its 2023 trends report, The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, which reveals the latest consumer expectations following a year when travelers showed up in record numbers. Based on a global survey and analysis of current travel trends, today’s travelers are looking for a balance of technological and human innovations, deeper connections and care, embedded wellness experiences and more.

Today, Hilton (NYSEHLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 award-winning brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s world-class instructors and expansive connected fitness content.

Calling all cookie lovers, bakers, creators, doodlers, wanderlusters, globetrotters and more! In celebration of National Chocolate Chip Cookie Day on August 4, DoubleTree by Hilton announces today an extra sweet opportunity: the DoubleTree Doodle Contest! For the first time ever, the brand is calling upon fans to channel their creativity and doodle a design for the DoubleTree Cookie sleeve, in which the beloved cookie has been served to guests at DoubleTree hotels for over 30 years.

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.

With experts predicting the biggest summer travel season ever, Hilton is revealing its game-changing tips to help travelers make the most out of their stay, their budget and their time. Catering to all members of the family when traveling – including furry ones – these essential tips will help ensure families vacation with ease.

Hotel Marcel New Haven, Tapestry Collection by Hilton will soon make history as what is believed will be the first net-zero hotel in the United States. The revolutionary hotel will utilize renewable solar power sources on site to generate the electricity needed for its common areas, restaurant, laundry, meeting rooms, and 165 guest rooms and suites. Set to debut this spring, the all-electric hotel is currently accepting reservations for May 19, 2022 and beyond.

With Memorial Day, the unofficial start of summer, just a month away, one reality is clear: Americans are desperate for a vacation and are feeling the effects. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings when they go too long without a vacation, with burn out (41%) and boredom (36%) being among the top emotions.

Breakfast reigns supreme when it comes to travel, according to a recent consumer survey conducted by Hilton*, which found that complimentary breakfast is the No. 1 value amenity guests look for when booking a hotel. The survey revealed 73% cite unexpected food costs as a major pain point when on the road, and 40% of Americans have stayed at a hotel just to avoid cooking breakfast altogether.

Well-positioned to emerge from the pandemic stronger than ever, Hilton delivered a record year of development achievements. Already one of the world’s largest hotel companies, Hilton opened 414 properties, adding more than 67,100 rooms to its system, further emphasizing the scale, presence and leading brands of the company’s global portfolio.

In an industry first, Hilton has announced a new educational benefit designed to empower its team members to continue to learn, grow and thrive. Through a new partnership with Guild Education, Hilton will provide its team members with a best-in-class continuing education platform to help them pursue and attain their educational dreams.

There is no doubt that the pandemic modified travel – but that’s just part of the story. Today, Hilton released a global trends report unpacking how the pandemic changed people. “The 2022 Traveler: Emerging Trends and the Redefined Traveler, a Report from Hilton” dives into an important truth: in two years, people’s lives were dramatically altered and that radically changed people.

As part of its commitment to providing guests with innovative food and beverage offerings, Hilton (NYSEHLT) today announced a partnership between its Tempo by Hilton brand and Bluestone Lane, an Australian-inspired premium coffee roaster, café and lifestyle brand. The collaboration marks a first-of-its-kind partnership, with Hilton and Bluestone Lane co-creating unique on-property food and beverage experiences together at Tempo by Hilton hotels, showcasing the award-winning Bluestone Lane food and beverage offerings, including coffee, juice and tea and other branded products.

After revolutionizing the Las Vegas hospitality experience decades ago, Hilton is building on its storied legacy in time for the return to travel by almost doubling its presence in the sought-after global destination over the past three years.

Just in time for summer travel, Hilton solves travel planning frustrations as the first major hotel company to introduce a booking experience that allows individuals to easily book and instantly confirm at least two connecting rooms. This innovative technology - Confirmed Connecting Rooms by Hilton - has started to roll-out globally and will be available when booking on Hilton.com or through the Hilton Honors app at participating hotels within any of the portfolio’s 18 world-class brands.

Groups360 and Hilton (NYSEHLT) today announced the global launch of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for group room blocks, across the majority of the Hilton portfolio. Incorporated into Hilton’s central reservation system, GroupSync, which will begin rolling out globally this month, will provide event planners with the ability to view real-time availability and book guest room blocks for small groups at 5,000 hotels within Hilton’s global portfolio.

Hilton has been recognized for its commitment to diversity and inclusion by DiversityInc, placing #1 on the 2021 Top 50 Companies for Diversity list. This award marks the company’s seventh consecutive year on the list, which highlights the nation’s top companies that hire, develop, retain and promote a broadly diverse workforce. Hilton also placed as a Top Company on a record 12 Specialty lists, including: Latino Executives (#2), Mentoring (#3), Philanthropy (#3), Native American/Pacific Islander Executives (#3), Executive Diversity Councils (#5), People with Disabilities (#6), Board of Directors (#6), Sponsorship (#7), Employee Resource Groups (#8), Veterans (#10), Asian American Executives (#12), and ESG (no ranking provided).

Hilton (NYSEHLT) has released its 2020 Environmental, Social and Governance (ESG) Report, which highlights the company’s continued commitment to redefining sustainable travel and driving positive impact on people and the planet. Through Hilton’s Travel with Purpose program, the company continues to take important steps to integrate positive social impact and environmental stewardship throughout its operations, communities and supply chain.