Articles from EDO, Inc.

EDO, the TV outcomes company, and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize Connected TV (CTV) campaign performance by leveraging high-performing regions to drive more informed buying decisions and maximize return on investment.

EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance. The report reveals actionable findings on what drives consumer engagement in this category, with GLP-1 drugs reshaping the landscape of diabetes management and advertisers increasingly investing in convergent TV to target this growing audience.

EDO, the TV outcomes company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced a first-of-its-kind partnership to deliver AI-powered optimization for Connected TV (CTV) advertising. Leveraging DV Scibids AI™—DoubleVerify’s proprietary technology designed to maximize ad performance and cost efficiency across the world’s leading DSPs—the partnership sets a new standard for precision in the rapidly growing CTV market, enabling advertisers to optimize media buys with ad-driven engagement signals.

EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were most likely to generate consumer engagement like branded search and website visits in the moments after airing.

EDO, the TV outcomes company, released today a report detailing ad effectiveness across the NBA, WNBA, and men’s and women’s NCAA basketball leagues. The Basketball TV Outcomes Report highlights lifts in consumer engagement in WNBA and NBA regular season games, identifies which brands are driving the strongest results in basketball, and charts the explosive impact of ads featuring rising stars like Jayson Tatum, Anthony Edwards, and Caitlin Clark.

In honor of Hispanic Heritage Month, EDO, the TV outcomes company, has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.

EDO, the TV outcomes company, today released its annual NFL TV Outcomes Report, highlighting key trends driving ad effectiveness during the 2023-24 NFL season. EDO’s research found that NFL programming accounted for five of the year’s 15 most impactful TV broadcasts for advertisers — and the NFL delivers nearly 36x more ad engagement than the primetime average.

EDO, the TV outcomes company, today released a report detailing the most effective Department Store advertisers across linear and streaming TV in Q2 2024. The report also highlights the states, audience demographics, days, and dayparts that drove the greatest consumer engagement with Department Store ads. EDO measures ad effectiveness through behavioral signals like web searches and site visits, which are proven predictors of future sales.

EDO, the TV outcomes company, today named the most effective TV ads in the first half of 2024 across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx. EDO’s rankings celebrate the creatives most likely to drive consumers to engage with a brand online after seeing that brand’s TV ads, as measured by outcomes such as search activity, website visits, and app downloads.

EDO, the TV outcomes company, today launched the QSR Convergent TV Outcomes Report, the first in a series of quarterly category-level reports that deliver holistic linear and streaming ad performance across a range of categories to include retail, CPG, auto, health & beauty, and more. EDO’s report spotlights the brands that saw the biggest lift in engagement when advertising on streaming TV, as well as the states, metro areas, and audience demographics that engaged the most with the category’s Convergent TV ads in Q1 2024.

EDO, the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report. The report found double-digit year-over-year improvements in TV ad effectiveness during women’s sports programming, including tennis, WNBA, and NCAA basketball, which were the top women’s sporting events for advertisers in 2023.

Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads. The TV outcomes company scored all celebrities that were featured in national, non-entertainment Big Game spots. EDO’s ranking is scored using real-time, consumer engagement data that is proven to predict business outcomes across categories.

EDO, the TV outcomes company, today released a complete ranking of national Super Bowl LVIII ads, awarding Disney’s Deadpool & Wolverine, Universal’s Wicked, and Volkswagen with the most effective spots of the night. EDO scored all Super Bowl LVIII ad airings from pre-kick to post-game to identify the top-performing spots across major categories including alcohol, automotive, sports betting, streaming, and more. The ranking, produced for the ninth year, is scored using real-time, consumer engagement data that is proven to predict business outcomes across categories.

EDO, the TV outcomes company, released today a ranking of the most effective primetime programs of 2023 across English- and Spanish-language media. The company analyzed hundreds of first-run broadcast and cable programs across more than 120 networks to identify which premium content drove the greatest behavioral outcomes last year — such as search activity — which are highly predictive of future sales.

EDO, the TV outcomes company, and FuboTV Inc. (d/b/a/ Fubo) (NYSEFUBO), the leading sports-first live TV streaming platform, have partnered to measure consumer behavior across Fubo’s premium sports, news and entertainment content. EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

EDO, the TV outcomes company, reports new data detailing ad performance across live Thanksgiving weekend football matchups, including Amazon’s first-ever Black Friday game. EDO found that ads during live Thanksgiving and Black Friday NFL matchups outperform retail primetime ads by an average of 29%, and are 45% more effective than ad performance so far this NFL season.

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022-23 NFL season. EDO analyzed every Convergent TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants.

EDO, the TV outcomes company, has released the inaugural Travel TV Performance Report revealing consumer engagement and ad effectiveness trends from July 2022 to June 2023. The report underscores the resurgence of the travel industry, with total incremental online engagement for travel TV ads up 47% year-over-year (YoY) – mainly driven by increased investment from the Hotels & Resorts and Car Rental & Sharing categories.

Electrifying growth in EV advertising performance recognized at second annual TV Outcomes Awards, powered by EDO’s proprietary TV outcomes data, during New York Auto Forum

Ahead of the 2023 Upfront, Hallmark announces ad performance growth and new partnership with EDO that will deliver outcome-based measurement and custom marketing integrations analysis

EDO measures top-performing ads with real-time consumer behavior signals that are predictive of business outcomes