Articles from DoubleVerify
DoubleVerify to Announce Fourth Quarter and Full Year 2024 Financial Results on February 27, 2025
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that it will report fourth quarter and full year 2024 financial results after the market close on Thursday, February 27, 2025. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · January 9, 2025
DoubleVerify Launches Industry-Leading GenAI Protection to Safeguard Brands from Low-Quality, AI-Generated Content
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online.
By DoubleVerify · Via Business Wire · December 9, 2024
DoubleVerify to Participate in Upcoming Investor Conferences
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, will participate in the following investor conferences:
By DoubleVerify · Via Business Wire · November 8, 2024
DoubleVerify Reports Third Quarter 2024 Financial Results
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data and analytics, today announced financial results for the third quarter ended September 30, 2024.
By DoubleVerify · Via Business Wire · November 6, 2024
DoubleVerify Unveils Attention Offering for Publishers, Raising the Bar for Performance Optimization and Transparency
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimization, empowering publishers with detailed, actionable insights to maximize the value of their inventory.
By DoubleVerify · Via Business Wire · November 6, 2024
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety and Suitability Measurement
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.
By DoubleVerify · Via Business Wire · November 5, 2024
DoubleVerify Extends Media Quality Measurement on LinkedIn to Strengthen Brand Protections And Gauge Media Effectiveness
DoubleVerify ("DV") (NYSEDV), the leading software platform for digital media measurement, today announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn, enhancing campaign effectiveness.
By DoubleVerify · Via Business Wire · October 22, 2024
DoubleVerify Expands Invalid Traffic and Viewability Measurement to Spotify Video Ads, Continuing To Lead Industry in Independent Platform Measurement
DoubleVerify ("DV") (NYSEDV), the leading software platform for digital media measurement, today announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager.
By DoubleVerify · Via Business Wire · October 16, 2024
DV Launches News Accelerator, Empowering Advertisers to Tap into Engaged News Audiences While Ensuring Brand Suitability
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data and analytics, today announced the launch of its News Accelerator program. Over a year in the making, this initiative will further align DV's product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news. Through the program, DV will foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content - from regional and niche publications to global news leaders, and will educate the industry on how to balance brand suitability with the brand-building opportunity presented by news content. To underscore the investment in the initiative, DV has appointed industry veteran Jack Marshall as the company’s Head of News, who will spearhead the work.
By DoubleVerify · Via Business Wire · October 15, 2024
DoubleVerify to Introduce Pre-screen Content Controls on Meta, Strengthening Brand Safety, Suitability, and Media Performance
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are served, protecting brand reputation across Meta’s platforms.
By DoubleVerify · Via Business Wire · October 10, 2024
DoubleVerify to Announce Third Quarter 2024 Financial Results on November 6, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data, and analytics, today announced that it will report third quarter 2024 financial results after the market close on Wednesday, November 6, 2024. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · October 9, 2024
DoubleVerify Publishes 2nd Annual Impact Report, Underscoring Commitment to Responsible Business Practices that Enhance Stakeholder Results
DoubleVerify ("DV") (NYSEDV), the leading software platform for digital media measurement, data and analytics, today published its 2024 Impact Report, outlining the company's dedication to environmental sustainability, diversity, data privacy, and ethical business practices.
By DoubleVerify · Via Business Wire · September 10, 2024
DoubleVerify Expands AI-Powered Brand Suitability Coverage on Meta to Include Inflammatory Politics & News
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the rollout of DV’s Inflammatory Politics and News (“IPN”) category on Meta. This expansion empowers advertisers to independently authenticate campaign quality against controversial news and political topics, enabling them to choose the level of protection that best fits their brand requirements.
By DoubleVerify · Via Business Wire · September 6, 2024
DoubleVerify Receives ISO 27701:2019 Certification, Reinforcing Commitment to Privacy and Security
DoubleVerify ("DV") (NYSEDV), the leading software platform for digital media measurement, data and analytics, today announced that it has achieved ISO 27701 certification, the first international privacy standard to provide a certification path for organizations to demonstrate their privacy systems and controls. This certification extends DV’s existing ISO 27001 certification awarded in October 2022. This achievement underscores DV’s commitment to being a trusted partner in the digital media industry.
By DoubleVerify · Via Business Wire · September 4, 2024
DoubleVerify to Participate in Upcoming Investor Conferences
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and/or Nicola Allais, CFO, will participate in the following investor conferences:
By DoubleVerify · Via Business Wire · August 29, 2024
DoubleVerify Reports Second Quarter 2024 Financial Results
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data and analytics, today announced financial results for the second quarter ended June 30, 2024.
By DoubleVerify · Via Business Wire · July 30, 2024
DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service) to Deliver Better Business Results for Brands
DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, today announced the start of its cooperation with Hakuhodo DY Media Partners.
By DoubleVerify · Via Business Wire · July 30, 2024
DoubleVerify to Announce Second Quarter 2024 Financial Results on July 30, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data, and analytics, today announced that it will report second quarter 2024 financial results after the market close on Tuesday, July 30, 2024. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · July 9, 2024
DoubleVerify Research Reveals Key Trends Across 'Made for Advertising' Sites
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The findings focus on content patterns across "Made for Advertising" (MFA) websites.
By DoubleVerify · Via Business Wire · July 3, 2024
New Research Reveals Link Between High-Quality Digital Ads and Lower Emissions
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today revealed findings from its Global Insights Report demonstrating a relationship between high-quality digital advertising environments and reduced carbon emissions.
By DoubleVerify · Via Business Wire · June 27, 2024
DoubleVerify Launches Transparency Center to Fuel Industry Education and Foster Digital Trust
DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, today announced the launch of the DV Transparency Center. This new educational portal is designed to augment understanding and trust in media verification by providing greater insight and clarity into DV's technology and measurement solutions. The launch coincides with Cannes Lions 2024, highlighting DV's commitment to driving industry education at one of the world's most prestigious gatherings of marketing and online advertising leaders.
By DoubleVerify · Via Business Wire · June 18, 2024
DoubleVerify's 8th Annual Global Insights Report Highlights the Rising Importance of Attention Metrics
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its 2024 Global Insights Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across North America, LATAM, EMEA, and APAC, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.
By DoubleVerify · Via Business Wire · June 18, 2024
DoubleVerify: Gen AI Driving Significant Increase in New Ad Fraud Schemes and Variants
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The findings underscore a significant year-over-year increase in new fraud schemes, with fraudsters shifting their focus to platforms and channels like Connected TV (CTV) and streaming audio.
By DoubleVerify · Via Business Wire · June 17, 2024
DoubleVerify: MFA Impression Volume Increases by 19% Year-Over-Year Fueled By AI Advances
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The findings highlight the global impact of "Made for Advertising" (MFA) websites.
By DoubleVerify · Via Business Wire · June 14, 2024
DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.
By DoubleVerify · Via Business Wire · June 13, 2024
DoubleVerify Unlocks Comprehensive Media Quality Authentication on Reddit with First-to-Market Offering
DoubleVerify (“DV”) (NYSEDV), the leading software platform for digital media measurement, data, and analytics, today announced the global availability of the industry’s first comprehensive media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad® – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable environment, within the intended geography – on their Reddit ads.
By DoubleVerify · Via Business Wire · June 11, 2024
DoubleVerify Research Reveals Retail Media is an Opportunity for Safe Engagement Despite Some Viewability Challenges
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of and challenges for retail media networks, which continue to gain popularity with their rich consumer data and ability to reach audiences at the point of purchase, especially as cookie deprecation approaches.
By DoubleVerify · Via Business Wire · May 21, 2024
DoubleVerify Announces $150 Million Share Repurchase Program
DoubleVerify Holdings, Inc. (“DV”) (NYSEDV), one of the leading software platforms for digital media measurement, data and analytics, today announced that its Board of Directors has authorized the repurchase of up to $150 million of DV’s outstanding common stock (the “Repurchase Program”). Under the Repurchase Program, DV may repurchase for cash from time to time shares of its common stock through open market purchases pursuant to Rule 10b-18 and/or Rule 10b5-1 plans, in compliance with applicable securities laws and other legal requirements. The volume and timing of any repurchases will be subject to general market conditions, as well as DV’s management of capital, other investment opportunities, and other factors. The Repurchase Program does not obligate DV to repurchase any specific number of shares, has no time limit, and may be modified, suspended, or discontinued at any time at the company’s discretion.
By DoubleVerify · Via Business Wire · May 16, 2024
DoubleVerify to Participate in Investor Conferences on Monday, May 20th, Tuesday June 4th and Wednesday, June 5th, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and Nicola Allais, CFO, will participate in the following investor conferences:
By DoubleVerify · Via Business Wire · May 15, 2024
DoubleVerify Reports First Quarter 2024 Financial Results
DoubleVerify (“DV”) (NYSEDV), one of the leading software platforms for digital media measurement, data and analytics, today announced financial results for the first quarter ended March 31, 2024.
By DoubleVerify · Via Business Wire · May 7, 2024
DV Uncovers New Large-Scale Audio Ad Fraud Scheme that Spoofed Over 500,000 Devices in March 2024
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.
By DoubleVerify · Via Business Wire · May 7, 2024
DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.
By DoubleVerify · Via Business Wire · April 24, 2024
DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification, demonstrating industry-leading commitment to AI governance.
By DoubleVerify · Via Business Wire · April 22, 2024
DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.
By DoubleVerify · Via Business Wire · April 11, 2024
DoubleVerify Announces 2024 Annual Virtual Meeting of Stockholders to be Held on May 23, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, announced that its 2024 Annual Meeting of Stockholders will be held on May 23, 2024 at 10 a.m. ET in a virtual only format.
By DoubleVerify · Via Business Wire · April 10, 2024
DoubleVerify to Announce First Quarter 2024 Financial Results on May 7, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that it will report first quarter 2024 financial results after the market close on Tuesday, May 7, 2024. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · April 8, 2024
DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.
By DoubleVerify · Via Business Wire · March 12, 2024
DoubleVerify to Participate in Investor Conferences on Tuesday, March 5th, Wednesday, March 6th and Thursday, March 7th 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and Nicola Allais, CFO, will participate in the following investor conferences:
By DoubleVerify · Via Business Wire · February 29, 2024
DoubleVerify Reports Fourth Quarter and Full Year 2023 Financial Results
DoubleVerify (“DV”) (NYSEDV), one of the leading software platforms for digital media measurement, data and analytics, today announced financial results for the fourth quarter and full year ended December 31, 2023.
By DoubleVerify · Via Business Wire · February 28, 2024
DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot
DoubleVerify (“DV”) (NYSEDV), the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands, today revealed the identification and mitigation of CycloneBot, one of the most extensive CTV ad fraud schemes ever uncovered. The malicious bot is capable of generating up to 250 million falsified ad requests and spoofing approximately 1.5 million devices daily, leading to an estimated monthly financial impact of up to $7.5 million across unprotected advertisers.
By DoubleVerify · Via Business Wire · February 28, 2024
DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV's existing post-bid offering and provides advertisers with a full spectrum solution to maximize ad effectiveness throughout the media transaction.
By DoubleVerify · Via Business Wire · February 27, 2024
DoubleVerify Enhances Proprietary ‘Made for Advertising’ (MFA) Measurement & Protection Solution with Tiered Brand Suitability Categories
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific way.
By DoubleVerify · Via Business Wire · February 13, 2024
DoubleVerify to Announce Fourth Quarter and Full Year 2023 Financial Results on February 28, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that it will report fourth quarter and full year 2023 financial results after the market close on Wednesday, February 28, 2024. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · January 24, 2024
DoubleVerify Announces Key Executive Appointments to Support Client-Focused Product Innovation and Global Enterprise Growth
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced two strategic appointments within its executive team. Industry veteran Alex Valle joins DV as the new Chief Product Officer (CPO), succeeding Jack Smith, who will assume the newly created role of Chief Innovation Officer (CIO).
By DoubleVerify · Via Business Wire · January 22, 2024
DoubleVerify Bolsters Media Authentication on Meta: Extends Brand Safety and Suitability to Facebook and Instagram Feeds & Reels
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.
By DoubleVerify · Via Business Wire · January 17, 2024
DoubleVerify to Participate in the 26th Annual Needham Growth Conference on Wednesday, January 17th, 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that CEO Mark Zagorski and CFO Nicola Allais will present at the 26th Annual Needham Growth Conference on Wednesday, January 17th, 2023 at 11:00 am EST.
By DoubleVerify · Via Business Wire · January 8, 2024
DoubleVerify Appoints Gary Swidler to its Board of Directors
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Gary Swidler to its board of directors. Swidler will be a member of the Audit Committee.
By DoubleVerify · Via Business Wire · December 21, 2023
DoubleVerify Expands Brand Safety and Suitability Measurement to YouTube Shorts
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand safety of their campaigns and protect their brand equity in this highly engaging environment.
By DoubleVerify · Via Business Wire · December 12, 2023
DoubleVerify Report on Retail Media Networks Exposes Key Trends and Opportunities for Advertisers in 2024
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany. The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers or e-commerce platforms.
By DoubleVerify · Via Business Wire · December 7, 2023
DoubleVerify to Participate in Upcoming Investor Conferences
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and Nicola Allais, CFO, will participate in the following investor conferences:
By DoubleVerify · Via Business Wire · November 13, 2023
DoubleVerify Launches Publisher Suite Solution in Japan
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that DV Publisher Suite is now available to Japanese publishers. DV Publisher Suite empowers publishers with the measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield.
By DoubleVerify · Via Business Wire · November 13, 2023
DoubleVerify Reports Third Quarter 2023 Financial Results
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced financial results for the third quarter ended September 30, 2023.
By DoubleVerify · Via Business Wire · November 9, 2023
DoubleVerify Expands Global Measurement Capabilities To Include Amazon Custom Audiences
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data, and analytics, today announced expanded measurement coverage to advertisers utilizing Twitch inventory and Amazon custom audiences in Amazon DSP with a server-to-server (“S2S”) integration.
By DoubleVerify · Via Business Wire · October 31, 2023
DoubleVerify and Attain Launch Pioneering Joint Solution that Links MRC-Accredited Attention Metrics to Real-Time Sales Outcomes
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, and Attain, a leading permissioned commerce data platform that powers sales transaction measurement and purchase-based data activation for brands, today introduced an industry-leading innovation that enables brands to directly connect attention data to real-time sales, at scale. The joint innovation will empower global advertisers to optimize for attention in order to improve campaign performance and drive measurable business outcomes.
By DoubleVerify · Via Business Wire · October 18, 2023
DoubleVerify Unveils New Partnership To Authenticate Instacart Ads
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Instacart NASDAQ: CARTNASDAQCART)
By DoubleVerify · Via Business Wire · October 12, 2023
DoubleVerify to Announce Third Quarter 2023 Financial Results on November 9, 2023
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that it will report third quarter 2023 financial results after the market close on Thursday, November 9, 2023. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · October 10, 2023
DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part of this innovation, DV has advanced a clear definition of MFA, empowering advertisers to identify and address MFA-driven challenges effectively.
By DoubleVerify · Via Business Wire · September 14, 2023
DoubleVerify Announces Closing of Scibids Acquisition and Updates Guidance for the Third Quarter and Full Year 2023
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the closing of the acquisition of Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimization.
By DoubleVerify · Via Business Wire · September 14, 2023
DoubleVerify to Participate in Citi's 2023 Global Technology Conference
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and Nicola Allais, CFO, will participate in a fireside chat at the following investor conference:
By DoubleVerify · Via Business Wire · September 6, 2023
DoubleVerify to Participate in Upcoming Investor Conferences and Host Innovation Day
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and Nicola Allais, CFO, will participate in the following investor conferences:
By DoubleVerify · Via Business Wire · August 22, 2023
DoubleVerify to Host Innovation Day in New York on September 14, 2023
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, will host an Innovation Day on Thursday, September 14, 2023, at The Standard, High Line Hotel in New York City. The event will begin at 1:00 p.m. ET, and is expected to conclude by 4:00 p.m. ET.
By DoubleVerify · Via Business Wire · August 7, 2023
DoubleVerify Reports Second Quarter 2023 Financial Results
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced financial results for the second quarter ended June 30, 2023.
By DoubleVerify · Via Business Wire · July 31, 2023
DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with Agreement To Acquire Scibids
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in the third quarter (the “Acquisition”).
By DoubleVerify · Via Business Wire · July 31, 2023
DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory for Black-Owned Media Monetization
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization efforts enabled DV and Group Black to open up 14.8% more of Group Black’s overall inventory and reduce blocking due to site classification by 98.6%.
By DoubleVerify · Via Business Wire · July 28, 2023
DoubleVerify Expands Media Quality Authentication to YouTube Shorts & Other Formats
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
By DoubleVerify · Via Business Wire · July 27, 2023
DoubleVerify to Announce Second Quarter 2023 Financial Results on July 31, 2023
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data, and analytics, today announced that it will report second quarter 2023 financial results after the market close on Monday, July 31, 2023. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
By DoubleVerify · Via Business Wire · July 21, 2023
After Stopping SmokeScreen, DoubleVerify and Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. NASDAQ: ROKUNASDAQROKU)
By DoubleVerify · Via Business Wire · July 13, 2023
DoubleVerify Extends Media Quality Authentication to Meta Reels
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
By DoubleVerify · Via Business Wire · June 22, 2023
DoubleVerify Strengthens Global Presence with New Leadership Appointments and Expansion into Indonesia, the Philippines and Vietnam
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, announced today that it is expanding its global presence with the launch of business operations in Indonesia, the Philippines, and Vietnam.
By DoubleVerify · Via Business Wire · June 19, 2023
DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimization offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximizes business outcomes and advertising ROI, without sacrificing scale.
By DoubleVerify · Via Business Wire · June 19, 2023
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV) and provide the most comprehensive and scalable attention offering in the market.
By DoubleVerify · Via Business Wire · June 13, 2023
DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.
By DoubleVerify · Via Business Wire · June 1, 2023
CTV Ad Fraud Surges with a 69% Increase in Bot Fraud in 2022 and Significant Growth in CTV Fraud Schemes
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today released its 2023 Global Insights Report, analyzing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance.
By DoubleVerify · Via Business Wire · May 18, 2023
DoubleVerify Reports First Quarter 2023 Financial Results
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, today announced financial results for the first quarter ended March 31, 2023.
By DoubleVerify · Via Business Wire · May 10, 2023
DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance
DoubleVerify (“DV”) (NYSEDV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.
By DoubleVerify · Via Business Wire · May 4, 2023