DISQO Holiday Advertising Insights: Consumers Embrace Early Shopping Opportunities and New Discovery ToolsInsights reveal new urgency for omnichannel advertising and omnicommerce strategies to engage consumers throughout the funnel and across platforms
TikTok’s Impact on Brand Attitudes and Performance Outcomes Grows63% of people have positive perceptions of TikTok ads; 14% said they make purchases from a TikTok recommendation on a weekly basis
2024 Report: LGBTQ+ Advertising Influential Over Brand Perceptions & Purchase DecisionsNew insights speak to Pride impact: 60% of people notice brands participating in Pride and 80% of LGBTQ+ people favor brands who celebrate Pride
DISQO Welcomes Neil Graham as Chief Revenue OfficerGraham to lead DISQO’s growth efforts, helping businesses better understand their audiences and measure the full brand experience
DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing DataDISQO gives advertisers deterministic, silo-free measurement of linear TV, CTV/OTT, digital, and social media, at scale
DISQO Named Among Ad Age’s Best Places to WorkDISQO’s values-driven culture and servant leadership drive the success of its industry-leading brand experience platform
DISQO Elevates David Karp to Chief Customer OfficerKarp will ensure client success as marketers, agencies, and publishers rapidly adopt DISQO’s brand experience platform
New DISQO Insights: Brands Face Consumer Apprehension Headwinds in 2024Only 37% of people expect financial improvements in 2024; people citing inflation worries are 30% more likely to spend less in discretionary categories
New DISQO Insights: Customer Experience More Effective Than Influencers In Driving Social ShoppingMore than half of consumers say they have low trust in sponsored and influencer social media ads, yet 40% say they have made in-social-app purchases
