Articles from Diageo

As part of its efforts to build an increasingly resilient and efficient supply network, premium drinks company Diageo North America announced plans to open a new manufacturing and warehousing facility in Montgomery, Alabama. The 360,000 square foot facility will have a multi-million case annual production capacity for Diageo’s leading beverage alcohol brands. This site will enhance the company’s North America supply chain operations and support future growth for the company’s export business.

Thousands competed in the 15th edition of World Class for the coveted title

Diageo, a global leader in premium drinks, announces that brands from its iconic and expansive portfolio have won a collective 101 medals across whisk(e)y, tequila, gin, rum, vodka, and ready to drink categories at the 24th Annual San Francisco World Spirits Competition.

Mothers Against Drunk Driving® (MADD) and Diageo North America have agreed to a new partnership to collaborate on public awareness and education campaigns aimed at ending drunk driving.

Diageo North America has been recognized as an Equality 100 Award winner by receiving a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

DIAGEO, a global leader in beverage alcohol, announced that its brands have won a collective 102 medals for exceptional quality liquids at the 23rd Annual San Francisco World Spirits Competition.

Diageo North America is providing an additional $1.75 million in endowments to support Historically Black Colleges and Universities (HBCUs) and Minority-Serving Institutions. The additional funding is an expansion of the company’s initial $10M in endowments granted to 25 HBCUs in 2021, as part of Diageo’s commitment to inclusion and diversity. This unique endowment and development program works to shape a more equitable society and address educational barriers in underrepresented communities across the U.S.

Diageo and the world’s number one vodka, Smirnoff, have today launched a new global campaign called ‘Drops of Advice,’ to encourage people to think and drink responsibly during the holidays while also celebrating life and the best of the season’s festivities.

In commemoration of Veterans Day this year, Diageo North America hosted its seventh annual Military Service Appreciation Day event. Together, Diageo employees, non-profit organizations and community leaders designed and assembled care packages for US military troops serving overseas and at home. To further support and celebrate Crown Royal’s Purple Bag Project, Diageo employees located in New York, NY, Stamford, CT, Plainfield, IL, Relay, MD, Miami, FL, and Portland, OR packed the brand’s signature purple bags with personal care items, food essentials, and handwritten notes to extend a gesture of gratitude and generosity to our troops. For over a decade, Crown Royal has doubled down on its mission to ignite exceptional generosity within our communities by giving back to the people and places that support them. Through this initiative, the Purple Bag Project has supported over 1MM servicemen and women across the world.

The Miami Dade College (MDC) Foundation will receive $1 million from Diageo North America to create a permanent endowment fund and provide financial aid to talented students in underrepresented communities across various disciplines and majors. Hispanic and Black students make up over 90% of the student population at MDC, and this fund will direct resources to these historically underserved communities in pursuing higher education.

Today, Aviation American Gin celebrates the grand opening of the highly-anticipated “Aviation American Gin Distillery and Visitor Center” in its hometown of Portland, Oregon. The state-of-the-art, nearly 33k sq. ft. facility features an intimate tasting room, exceptional draft cocktail bar and gift shop. As part of the interactive experience, visitors can get a sneak peek at co-owner Ryan Reynolds’ office, which doubles as an escape room, inviting guests to solve a series of puzzles and identify various Easter eggs to get out.

Diageo, a global leader in beverage alcohol, and The Vita Coco Company, a leading high-growth platform of non-alcoholic beverage brands, today announced their collaboration to launch a line of premium canned cocktails crafted with a delicious blend of Captain Morgan rum and refreshing-tasting Vita Coco coconut water. With Captain Morgan having the #1 selling spiced rum brand1 and Vita Coco as the #1 selling coconut water2, this relationship brings together two category-leading brands.

For the fourteenth year in a row, Diageo North America has received a perfect score. The company attributes part of its success to its 10-year action plan to help create a more inclusive and sustainable world, Society 2030: Spirit of Progress.

Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign “Know When to Stop,” designed to make people stop and think about overindulgence during the festive period.

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time jobs while also sourcing 100% non-GMO corn locally. The 72,000 square-foot facility has the capacity to produce up to 10 million proof gallons per year and has begun distilling Bulleit Bourbon using electrode boilers that are powered by 100% renewable electricity throughout the cooking, distillation, and dry house processes. Bulleit is the first and lead brand being produced at the Diageo Lebanon Distillery –and supplements existing production at the nearby Bulleit Distilling Co. in Shelbyville, Kentucky.

Ahead of the Labor Day holiday, Diageo North America launches a new online experience and tool in the United States to change attitudes among 21–35-year-olds around the decision to drive impaired by substances. Developed in partnership with the United Nations Institute for Training and Research (UNITAR), Wrong Side of the Road is a virtual learning experience that starkly conveys to users the effects of alcohol and driving, as well as the stigma and consequences that result from making the decision to drive while impaired.

Ahead of the Labor Day holiday, Diageo North America launches a new online experience and tool in the United States to change attitudes among 21–35-year-olds around the decision to drive impaired by substances. Developed in partnership with the United Nations Institute for Training and Research (UNITAR), Wrong Side of the Road is a virtual learning experience that starkly conveys to users the effects of alcohol and driving, as well as the stigma and consequences that result from making the decision to drive while impaired.

Diageo, a global leader in beverage alcohol, announced it has teamed up with industry veterans, Dia Simms and Erin Harris, to build an inclusive and diverse economic initiative focused on cultivating the next generation of diverse founders, executive leaders and entrepreneurs in a sustainable and scalable way. The transformative partnership, called Pronghorn, will create a dedicated standalone business with a sole focus on expanding diversity, equity, and inclusion within the beverage alcohol industry, driving meaningful and long-lasting change with impact across the total industry ecosystem. Ms. Simms was inspired to name the partnership Pronghorn after the remarkable land animal, indigenous and unique to North America, that can maintain the fastest speeds over the longest distances on land.

The North America business of global beverage leader Diageo today announced the opening of the Diageo Collaboration Center in Stamford, Connecticut. The Center will serve as a destination to uncover the latest industry trends, category insights and emerging technologies, housed in a 17,000 square-foot state-of-the-art facility that provides an ideal environment for true collaboration.