Articles from Comcast Advertising

Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings premier media companies together in a strategic partnership to simplify access to the premium video category. Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today at scale, as easily as they buy from social media platforms. Launching in Q1, Universal Ads is built on top of FreeWheel’s industry-leading ad technology and will seamlessly allow ad buyers and sellers to directly transact all in one place.

Today, Comcast Advertising released its annual Comcast Advertising Report, revealing data-based, actionable insights gleaned from billions of multiscreen TV impressions into how viewers are viewing, buyers are buying, and sellers are selling today to inform and improve the media buying process of tomorrow. The report shows that as advertisers start planning for 2025, over half rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge heading into the new year.

Syno International, a global leader in data solutions and consumer insights, today announced a strategic partnership with Comcast Advertising, an international leader in media, technology and advertising, to transform TV measurement across the advertising industry. Syno’s robust data collection and analytics platform will be integrated with Comcast Advertising’s highly accurate Signal Authentication service, which aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-centric use cases, ultimately delivering an innovative, single-source measurement solution for broadcasters and advertisers alike.

Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, insights and analytics, events, and creative design and execution. Weisenthal is based in New York and reports to James Rooke, President of Comcast Advertising.

Today, Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and evaluating media across platforms, announced an expanded partnership to allow for enhanced cross-platform signal validation powered by Comcast Advertising’s Signal Authentication offering.

Today, Comcast Advertising and TransUnion (NYSETRU), a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms.

Today, Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global report analyzes trends of how consumers navigate and discover TV content across traditional and streaming in the U.S. and EUR. The findings come at a pivotal point for the industry as audiences are searching across multiple apps and services, with only 25% of viewers surveyed stating that all their content can be accessed in one place. Its custom insights and actionable considerations are designed to help platforms and content owners strengthen their offerings and enhance the consumer experience.

Comcast Advertising, the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service.

Today, Xumo and Comcast Advertising released a joint report, titled The 2023 State of FAST. This new report explores the growing usage of free ad-supported streaming television (FAST) among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans today.

Today, Comcast Advertising announced the release of its annual Comcast Advertising Report, revealing data-based insights into how viewers are viewing, buyers are buying, and sellers are selling multiscreen TV advertising today. The study provides comprehensive insights on the newest engagement and consumption trends across streaming and linear TV advertising and provides actionable recommendations for the modern advertiser.

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertising – both traditional and streaming – on the big screen.

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.

Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.

Today, Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising.

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand.

Comcast Advertising, a division of Comcast, announced today that it has named Tracey Kopper-Hourin as senior vice president of human resources and customer experience, effective February 1. She reports into Marcien Jenckes, president of Comcast Advertising.

Comcast Advertising, a division of Comcast, today announced that it has appointed Rick Mandler as vice president, growth strategy.

Comcast Advertising, a division of Comcast, today announced that it has named Tony Sanchez VP, Customer Experience.