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Articles from CitrusAd

Flywheel and CitrusAd Energize Retail Media with Global API Integration
Flywheel, a global leader in retail media managed service, today announced that it has completed its global reporting API integration with CitrusAd. The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides unprecedented versatility for client reporting. Additionally, the integration makes new features, ongoing data improvements with better shopper history and advanced reporting metrics readily available to support clients with speed and agility for proactive recommendations.
By CitrusAd · Via Business Wire · September 26, 2023
Foodland Launches Retail Media Network in Partnership with CitrusAd
Foodland, Hawaii’s largest and oldest grocery chain, is launching its first-ever retail media network utilizing technology from CitrusAd, a global leader in retail media. The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences. Both large and local brands can engage with Foodland shoppers in a highly-relevant manner and improve return on ad spend (ROAS) by leveraging big-data at scale in real-time.
By CitrusAd · Via Business Wire · July 27, 2023
CitrusAd Gives Brands the Key to Keywords
CitrusAd, a leader in retail media, unlocks keyword bidding – continuing their product strategy of making life easier for brands and advertising agencies. The CitrusAd campaign dashboard has always transparently shown which keywords were working the best for each campaign, with visibility into share of voice and percent of impressions won. But now marketers can include separate bid strategies on each keyword all within one campaign, simplifying campaign creation and consolidating campaign management. The rollout of the new feature is expected to be live from June.
By CitrusAd · Via Business Wire · May 9, 2023
CitrusAd Brings Sponsorcart’s Shoppable Video to Retail Media
CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks. Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enables closed-loop, transparent measurement of return-on-ad-spend (ROAS). The new, innovative video ad formats will drive high-impact engagement for brands and fetch greater CPM in the retailer’s revenue stream.
By CitrusAd · Via Business Wire · March 28, 2023
GroceryOne Retail Media Hub Set to Double in Size
CitrusAd, a leader in retail media technology, unveiled GroceryOne, a digital platform that connects leading grocers across the U.S. – enabling brands and agencies to manage retail media campaigns with national coverage from a single source. Brands can engage with the nation’s most loyal grocery shoppers across multiple retail accounts on GroceryOne. With the most trusted first-party retailer data to reach high-intent shoppers – GroceryOne is the smarter way to win in retail media.
By CitrusAd · Via Business Wire · July 20, 2022
King Kullen Picks CitrusAd to Power Digital Retail Media
King Kullen, recognized by the Smithsonian Institution as America’s First Supermarket, has selected CitrusAd’s retail media platform to boost online and instore sales for CPG suppliers.
By CitrusAd · Via Business Wire · January 25, 2022
Vast Retail Media Expansion Attracts Williamson to CitrusAd
Mark Williamson joins CitrusAd as Senior Vice President Client Development, marking a resolute change in career paths from retailer to supplier side in an effort to serve the growth of many organizations, namely all retailers through ad technology. Over the last ten years Williamson had the fortune of building and scaling retail media programs inside two multinational retailers, Sam’s Club and Ahold Delhaize USA. Empowered as an intrapreneur at both Sam’s Club and Ahold Delhaize, Williamson converted marketing innovations into profitable realities for the respective organizations.
By CitrusAd · Via Business Wire · January 18, 2022
CUB® Unlocks Personalized Shopper Experiences with CitrusAd
CUB, the market leader in the Twin Cities grocery industry, announced today its integration with CitrusAd’s retail media technology. CUB is embracing what’s next with retail media and e-commerce by integrating CitrusAd’s technology to deliver cutting edge advertising features for CPG companies and make the experience better for all.
By CitrusAd · Via Business Wire · November 15, 2021
Price Chopper Selects CitrusAd for Retail Media
CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned stores joins over 25,000+ other retail stores that have banded together in the retail media boom that is igniting with CitrusAd technology. In an effort to compete with the likes of Amazon, retailers are banding together with CitrusAd’s technology to provide a scalable self-serve ad platform, that allows brands to develop targeted campaigns across an entire network of omni-channel retailers across the US. The campaign features that can be deployed right at the digital point of purchase include banners, sponsored product ads and brand pages. Through CitrusAd’s relevancy engine, brands increase return on ad spend (ROAS) while shoppers enjoy an improved, more personalized experience. The new retail media technology is now incorporated into Price Chopper’s online shopping website and mobile app, empowering brands with the ability to engage with Price Chopper’s shoppers with the real-time visibility and measurement to ad performance they expect with CitrusAd’s fully transparent reporting dashboard.
By CitrusAd · Via Business Wire · October 19, 2021
Majid Al Futtaim Chooses CitrusAd as its Retail Media Technology Platform
Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks. Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, and serves more than 750,000 customers daily and employs more than 37,000 people.
By CitrusAd · Via Business Wire · July 27, 2021
Gopuff Launches New Ad Platform Powered by CitrusAd
Gopuff, the go-to platform for consumers’ everyday needs, announced integration into CitrusAd’s retail media platform and introduced Gopuff Ad Solutions. The new platform, powered by CitrusAd, enables partners to seamlessly plan, buy, measure, and manage their ads on Gopuff.
By CitrusAd · Via Business Wire · June 15, 2021
CitrusAd Launches Retail Media Technology on Petco.com
CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQWOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs.
By CitrusAd · Via Business Wire · May 13, 2021
Wakefern Expands Retail Media with CitrusAd for Omnichannel Shopper Experiences
Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app. This provides brands with the ability to leverage CitrusAd’s technology across shopping modes to optimize campaigns for brands and enhance the shopping experience for customers.
By CitrusAd · Via Business Wire · May 4, 2021