Articles from Castrol
Castrol® Unveils New Branding and Best-in-Class Product Claims Across Its Full Synthetic Range
Castrol, a global leader in lubricants and part of the bp group, today announced new branding for its line of synthetic oils, as well as multiple new, industry-leading claims surrounding performance and protection. This news comes during Castrol’s 125-year anniversary, a year which has already been full of exciting announcements and initiatives – including the launch of an updated corporate brand as well as packaging design.
By Castrol · Via Business Wire · May 30, 2024
Castrol® Kicks Off 125th Anniversary by Becoming “Official Motor Oil of Barrett-Jackson,” Including Barrett-Jackson Cup January 20-28, 2024
Castrol, a global leader in lubricants and part of the bp group, is kicking off its 125th year by becoming the Official Motor Oil of Barrett-Jackson, including the presenting sponsor of the Barrett-Jackson Cup, to further strengthen its support of the automotive enthusiast community. The first auction of the year will be the Scottsdale Auction, running from January 20-28, 2024, where Castrol will roll out its bold new branding to the U.S. market. Castrol will be announcing additional experiential partnerships and new product innovations throughout its 125-year anniversary, reflecting the brand’s unwavering commitment to meeting the future needs of the automotive community.
By Castrol · Via Business Wire · January 18, 2024
Switching on the Revolution: New Report From Castrol and bp pulse Explores Global Readiness for Transition to Electric Vehicles
Castrol and bp pulse’s new study: Switching ON the rEVolution: The road to EV readiness for markets, carmakers and consumers explores opinions from automotive executives and consumers regarding the switch from internal combustion engine (ICE) vehicles to electric vehicles (EV).
By Castrol · Via Business Wire · September 7, 2022
Castrol Continues Support for Roush Fenway Keselowski Carbon Neutrality
Roush Fenway Keselowski Racing (RFK) is proud to announce it is bringing back the carbon neutral No. 6 Ford powered by Castrol at Talladega Superspeedway on Sunday, April 24. RFK Co-owner and driver Brad Keselowski will be behind the wheel of the Castrol Mustang in the now iconic all-white paint scheme. RFK became the first carbon neutral NASCAR race team in 2021.
By Castrol · Via Business Wire · April 13, 2022