Articles from Bluecore

Sixty four percent (64%) of digital shoppers were new to retailers this Black Friday, according to new insights from Bluecore. The retail technology company reports that despite this influx of new customers, many retailers were focused on bringing back past customers and previously identified shoppers. Retailers now know who 30% of all their shoppers are (up from approximately 20% last year). And retailers that focused their efforts on getting existing shoppers to shop again were, for the most part, those that saw an increase in order values–some by as much as 10%. An overwhelming amount of Black Friday activity–up to 85% for Footwear retailers–took place on mobile. The complete report is available here.

Bluecore, the retail technology company that empowers retailers to discover their best customers and keep them for life, has acquired AI Shopping Assistant alby. Together, alby and Bluecore will introduce a conversational shopping experience that exceeds experiences introduced by Amazon and other large-scale retailers. Using Bluecore, retailers will soon be able to make their own ecommerce sites, email campaigns, SMS and mobile apps conversational by anticipating and answering shoppers’ questions about their products. This new experience is already driving more engagement, sales, and post-sale satisfaction across early users. Bluecore anticipates full integration with alby will be complete and available to retailers in Q1 of 2025.

 First-of-its-Kind Customer-Led Benchmarks Uncover the Metrics That Drive Growth Across 100 Leading Retailers

Tejuja’s Enterprise Retail, Technology and Financial Expertise Will Help Propel Bluecore’s Customer Movement Strategy

Bluecore’s Marketing Platform Drove Meaningful Customer Movement in 2023, Paving the Way for Growth and Retention in 2024

By gaining a deep understanding of customer dynamics, Bluecore users can focus on customer-first strategies, graduating from decades old channel-led marketing approach

Marketing Technology Visionary Brings Enterprise SaaS Expertise to Drive the Next Phase of Bluecore’s Growth

Transparent Identification Technology Has Transformed Identification for Bluecore Clients Leading to Increased Customer Movement And Resilience In the Face of Google Cookie Deprecation

Newest Component of Bluecore’s Transparent Identification Suite Generates Incremental Revenue Opportunities in 24 Hours Through ID Rates Up to 70%

Better Use of Customer Data Increases Conversions from Retained and Loyal Customers Through Black Friday and Beyond

Bluecore Provides Retail Data Activation to Drive Revenue and Long-Term Customer Value by Increasing Volume of Known Shoppers, Marketing Campaign Reach, and Relevancy of Retention Campaigns

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

Combined with Bluecore’s identification, triggers and real-time insights, retailers get Social Proof designed to help move customers through the purchase funnel, driving an 8% lift in conversion rates

Enterprise Retail Brands Like CITY Furniture, Oriental Trading Company  and Lulu and Georgia Improve Acquisition Spending and Retention Performance Despite Difficult Economic Environment

Retail Brands Gain an Ally and Thought Leader in Grunberg as He Spearheads New Growth Strategy 

Bluecore, the retail marketing solution for the world's top retailers, today announced the results of its first year working with Lulu and Georgia. The home goods retailer tapped Bluecore to significantly scale its digital marketing efforts after having previously worked with Wunderkind. With Bluecore, Lulu and Georgia surpassed pandemic-era order volumes by first increasing opted-in customers by 5% and then putting Bluecore’s email and site personalization technology to work to improve shoppers’ movement throughout the purchase funnel. Bluecore increased Lulu and Georgia’s first-time buyers by 133% and repeat purchases by 229%.

Despite Black Friday promotions beginning earlier than ever this year, retailers saw an 11% increase in day-of Black Friday site traffic, 5% increase in number of orders, and a 1% increase in average order values compared to last year, according to new insights from Bluecore. The retail marketing platform reports that of all shoppers who made their first purchase from a brand in 2022, an average of 5% returned to make a second purchase with that brand on Black Friday. The complete report is available here.

Bluecore, the retail marketing technology company that the world’s leading retailers rely on to transform data into authentic shopper experiences, today announced the appointment of Pat Deskin as Chief Revenue Officer (CRO). Deskin joins Bluecore following the recent expansion of the company’s technology into mobile. It’s now uniquely poised for adoption by enterprise retailers and high-growth DTC brands in need of driving precision shopper identification and reliable revenue across the entire digital experience, including email, ecommerce sites, paid media, and SMS. Deskin brings more than two decades of experience scaling ecommerce and technology companies, ultimately leading them to IPO. He previously served as EVP of Sales at Salsify and Global VP at Zuora.

Bluecore, the retail marketing technology company that transforms the way the top 1000 retailers communicate with shoppers, today released its 2022 Retail Ecommerce Benchmark Report. This year’s benchmarks reveal how, by keeping existing shoppers engaged instead of overshadowing them with one-and-done customer acquisition strategies, retailers can drive a path to profitability amidst high paid media costs, plateauing digital traffic, and ongoing inventory issues. The new report, based on over 35.5 billion ecommerce campaigns sent by more than 400 retail brands in the past year, offers a clear view into how shoppers are engaging across their lifecycle and how individual campaigns can drive engagement and maximize conversions on ecommerce sites and email.

Bluecore, the retail marketing technology company that transforms the way the top 1000 retailers interact with shoppers, today announced that the company is ranked No. 3104 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment — independent businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

Bluecore, the retail technology company transforming casual shoppers into lifelong customers for the world’s largest retail brands, today released a Total Economic Impact™ (TEI) study revealing that retailers leveraging Bluecore’s multichannel personalization platform can see a 3X increase in ecommerce revenue. The study, commissioned by Bluecore and conducted by Forrester Consulting, details the financial and economic impact of Bluecore’s technology on a retailer’s business.

Ernst & Young LLP (EY US) has announced that Fayez Mohamood, Co-Founder & CEO of Bluecore, was named to its Entrepreneur Of The Year® 2022 New York list. Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed. An independent panel of judges selected Mohamood based on his entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes.

Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world's largest retail brands, today announced the launch of Bluecore Mobile™. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.

CITY Furniture (‘CITY’), the retailer that’s changing the way people live through beautiful home furnishings, announced today the results of an initiative to bring its customer-centric store experience to shoppers across owned and paid digital channels. Since July 2020, the retailer has been working with retail marketing technology company, Bluecore, to identify its in-store and online shoppers, and predict what they want to see–and purchase–next, no matter where they are. This work has resulted in a 330% lift in known shoppers, a 118% increase in repeat buyers, and a 58% increase in email opt-ins.

Bluecore, the retail technology company transforming casual shoppers into lifetime customers for the largest and fastest-growing direct-to-consumer brands, today announced the expansion of its C-Suite and executive team. Sherene Hilal has been promoted to Chief Product Officer (CPO), Ryan Deutsch joins as Chief Customer Officer (CCO) and Arvind Krishnan has been appointed as SVP of Engineering. Each brings a specialized skill set honed at leading technology and retail companies, including Oracle, Persado and Salesforce. Together, they will fuel Bluecore’s vision to define the next era in commerce, where retailers will win only by activating data in real-time to predict where and what shoppers will buy next.

Bluecore, the retail technology company transforming casual shoppers into lifetime customers for fast-growing retail brands, today announced a partnership with Criteo (NASDAQCRTO), the global technology company providing the world’s leading Commerce Media Platform. Through this partnership, retailers can use Bluecore’s predictive audience capabilities and Criteo’s performance display ecosystem to engage key shoppers across the open web. Early adopters have experienced an increase in ROAS (return on ad spend) by as much as 109% within the first two months.

Bluecore, the retail technology company transforming casual shoppers into lifetime customers for fast-growing retail brands, today announced it ranked No. 324 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Now in its 27th year, the list recognizes Bluecore for its 376% growth from 2017 to 2020.

NOBULL, the high-growth athletic footwear, apparel and accessory brand, today announced the results of its new retention-driven growth strategy, powered by retail marketing technology company Bluecore. Since August 2020, NOBULL has been working with Bluecore to grow ecommerce revenue by increasing conversions and repeat purchases among customers. By matching its community of runners, trainers, lifters and everyday fitness enthusiasts with the products that fit their individual needs, NOBULL has increased its predicted customer lifetime value by 30% and reached a repeat buyer rate of 46%.

Bluecore, the retail technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the winners of its 2021 Retail Regeneration Awards. In its inaugural awards program, Bluecore honors retail marketers and digital teams from the following brands: Express, Bass Pro & Cabela’s, Foot Locker, Inc., Heritage Brands, GreaterGood.com and Leaf Group.

Bluecore, the retail technology company transforming casual shoppers into lifetime customers for the world's fastest growing retail brands, today announced the close of its $125 million Series E funding round. The round was led by existing investor Georgian, a multi-billion dollar fintech company that invests in high-growth software companies leveraging data in powerful ways. Georgian has doubled its investment in Bluecore for the second year in a row. It was joined by other existing investors FirstMark and Norwest, and new investor Silver Lake Waterman. The new investment brings Bluecore’s total funding to more than $225 million and puts its valuation at $1 billion.

Ernst & Young LLP (EY US) today announced that Fayez Mohamood, CEO and Co-founder of Bluecore was named an Entrepreneur Of The Year® 2021 New York Award finalist. Now in its 35th year, the Entrepreneur Of The Year program honors unstoppable business leaders whose ambition, ingenuity and courage in the face of adversity help catapult us from the now to next and beyond.