Articles from Apple

Apple® today previewed Apple Miami Worldcenter, offering a new destination for customers to discover and buy their favorite Apple products. Located in the vibrant downtown district of Miami, Apple Miami Worldcenter allows shoppers to conveniently and seamlessly upgrade to iPhone® 16 by taking advantage of Apple Trade In, carrier activation, and personalized setup. Apple team members are ready to provide exceptional support, helping users explore the latest Apple Intelligence™ features and learn about new products through programs like Today at Apple® — all at this uniquely designed location where everyone is welcome.

Apple® today previewed Apple MixC Hefei, the first store in the dynamic city and the first in China’s Anhui province. This new store offers customers a new location to discover and buy Apple’s full lineup of products and services.

Apple® today launched three new live global radio stations on Apple Music®. Music fans around the world can now tune in to Apple Música Uno, Apple Music Club, and Apple Music Chill — in addition to Apple Music 1, Apple Music Hits, and Apple Music Country — and listen to live-hosted radio for free, without a subscription, on Apple Music Radio.

Apple® today announced plans to expand in the Kingdom of Saudi Arabia, starting with the launch of the Apple Store® online in summer 2025. The online store will bring customers across Saudi Arabia new ways to shop Apple’s full range of products, with exceptional service and support directly from Apple in Arabic for the very first time.

Apple® today introduced the new iPad mini®, supercharged by the A17 Pro chip and Apple Intelligence™, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. With a beloved ultraportable design, the new iPad mini is available in four gorgeous finishes, including a new blue and purple, and features the brilliant 8.3-inch Liquid Retina® display. A17 Pro delivers a huge performance boost for even the most demanding tasks, with a faster CPU and GPU, a 2x faster Neural Engine than the previous-generation iPad mini,1 and support for Apple Intelligence. The versatility and advanced capabilities of the new iPad mini are taken to a whole new level with support for Apple Pencil Pro™, opening up entirely new ways to be even more productive and creative. The 12MP wide back camera supports Smart HDR 4 for natural-looking photos with increased dynamic range, and uses machine learning to detect and scan documents right in the Camera app.

Apple® today unveiled the all-new Logic Pro® for iPad® 2 and Logic Pro for Mac® 11, delivering breakthrough professional experiences for songwriting, beat-making, producing, and mixing. Powered by artificial intelligence, the new Logic Pro introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it — all while ensuring they maintain full creative control. These features include Session Players, which expand the popular Drummer capabilities in Logic Pro to include a new Bass Player and Keyboard Player; Stem Splitter, to extract and work with individual parts of a single audio recording; and ChromaGlow™, to instantly add warmth to tracks. Logic Pro for iPad 2 and Logic Pro for Mac 11 will be available on the App Store® starting Monday, May 13.

Apple® today previewed Apple Jing’an, located near Jing’an Temple and Jing’an Park in Shanghai. The store is encircled by an exterior plaza that gives the community a gathering place for special events, as well as providing a one-of-a-kind shopping destination where customers can discover and buy Apple’s unparalleled lineup of products and services.

Apple® today announced the new MacBook Air® with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air.1 And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world’s best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life,1 a stunning Liquid Retina® display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation. With its durable aluminum unibody enclosure that’s built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe® charging; its silent, fanless design; and macOS®, MacBook Air delivers an unrivaled experience — making the 13-inch model the world’s bestselling laptop and the 15-inch model the world’s bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.

Apple® today announced the availability of new software tools and technologies that enable developers to create groundbreaking app experiences for Apple Vision Pro™ — Apple’s first spatial computer. Featuring visionOS™, the world’s first spatial operating system, Vision Pro lets users interact with digital content in their physical space using the most natural and intuitive inputs possible — their eyes, hands, and voice. Starting today, Apple’s global community of developers will be able to create an entirely new class of spatial computing apps that take full advantage of the infinite canvas in Vision Pro and seamlessly blend digital content with the physical world to enable extraordinary new experiences. With the visionOS SDK, developers can utilize the powerful and unique capabilities of Vision Pro and visionOS to design brand-new app experiences across a variety of categories including productivity, design, gaming, and more.

Apple® today unveiled Final Cut Pro® and Logic Pro® for iPad®. Video and music creators can now unleash their creativity in new ways that are only possible on iPad. Final Cut Pro and Logic Pro for iPad bring all-new touch interfaces that allow users to enhance their workflows with the immediacy and intuitiveness of Multi-Touch™. Final Cut Pro for iPad introduces a powerful set of tools for video creators to record, edit, finish, and share, all from one portable device. Logic Pro for iPad puts the power of professional music creation in the hands of the creator — no matter where they are — with a complete collection of sophisticated tools for songwriting, beat making, recording, editing, and mixing. Final Cut Pro and Logic Pro for iPad will be available on the App Store® as subscriptions starting Tuesday, May 23.

Apple® today previewed Apple MixC Shenzhen, the second store in this vibrant city. The new store will serve as an accessible and inclusive space for Apple team members to bring the best of Apple together for the local community.

Apple® today previewed Apple Saket, a new store located in India’s thriving capital of New Delhi. Apple Saket will be a welcoming space for customers to shop Apple’s incredible lineup of products and services, receive exceptional support from team members, and participate in free Today at Apple® sessions to learn how to get the most out of their devices.

Apple® today previewed Apple BKC, the first Apple Store® in India. Located in Mumbai’s bustling Bandra Kurla Complex financial, arts, and entertainment district, Apple BKC will serve as a dynamic space where customers can come together, explore Apple products and services, enjoy exceptional service, and learn how to get more out of their devices through free Today at Apple® sessions.

In celebration of Data Privacy Day, Apple® today unveiled a new set of educational resources designed to help users take control of their data.

Apple® today announced the most comprehensive upgrade to pricing capabilities since the App Store® first launched, providing developers with 700 additional price points and new pricing tools that will make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.

Apple® today announced Apple Music® Sing, an exciting new feature that allows users to sing along to their favorite songs with adjustable vocals1 and real-time lyrics. Apple Music Sing offers multiple lyric views to help fans take the lead, perform duets, sing backup, and more — all integrated within Apple Music’s unparalleled lyrics experience. Coupled with an ever-expanding catalog that features tens of millions of the world’s most singable songs, Apple Music Sing makes it fun and easy for anyone to participate, however and wherever they choose.

Apple® today introduced Apple Watch® Series 8 and the new Apple Watch SE®, which bring groundbreaking technology and performance, and important safety innovations to the two best-selling smartwatches. Apple Watch Series 8 features the beloved design of Apple Watch, including a large, Always-On Retina® display and a strong crack-resistant front crystal. With all-day 18-hour battery life, Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection, and international roaming. The new Apple Watch SE delivers the core Apple Watch experience, including Activity tracking, high and low heart rate notifications, and Emergency SOS, as well as the new Crash Detection feature and a completely redesigned back case that perfectly matches the three classic case finishes, all at a more affordable price of $249 (US). Both models are powered by watchOS® 9, introducing new and more customizable watch faces like Lunar and Metropolitan, an enhanced Workout app, sleep stages, a first-of-its-kind AFib History feature, and an all-new Medications app.

For the second consecutive year, Apple TV+ today broke records with 52 Emmy Award nominations across 13 titles, including Best Drama, Best Comedy, Outstanding Hosted Nonfiction Series or Special Program, Lead Actress in a Drama, Lead Actor in a Drama Series, and Lead Actor in a Comedy. In under three years after its global launch, Apple TV+ boosted its total number of Emmy Award nominations by more than 40% year-over-year. The winners of the 74th Annual Primetime Emmy Awards will be unveiled at a televised ceremony on September 12, 2022.

Apple® has unveiled plans to bring its Today at Apple® Creative Studios initiative to even more young creatives from underrepresented communities around the world. The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking. This year, Creative Studios will launch in seven new cities, including Nashville, Miami, Berlin, Milan, Taipei, Tokyo, and Sydney. It will also return for its second year in Chicago; Washington, D.C.; New York City; London; Paris; Bangkok; and Beijing.

Apple® today previewed innovative software features that introduce new ways for users with disabilities to navigate, connect, and get the most out of Apple products. These powerful updates combine the company’s latest technologies to deliver unique and customizable tools for users, and build on Apple’s long-standing commitment to making products that work for everyone.

Apple® today announced that Apple Business Essentials™ is now available to all small businesses in the US. The new service brings together device management, 24/7 Apple support, and iCloud® storage into flexible subscription plans. Apple also unveiled new AppleCare+℠ for Business Essentials options that can be added to any plan. Additionally, a two-month free trial will be available to all customers, including those who have been using Apple Business Essentials in beta.

Apple® tonight made history after “CODA” landed three Academy Awards from the Academy of Motion Picture Arts and Sciences, with wins for Best Picture, Best Supporting Actor for Troy Kotsur, and Best Adapted Screenplay for Siân Heder. The winners were revealed this evening at the 94th Annual Academy Awards ceremony in Los Angeles.

Apple® today previewed macOS® Monterey, the latest version of the world’s most advanced desktop operating system. macOS Monterey comes with new ways for users to connect, get more done, and work more fluidly across their Apple devices. SharePlay™, a new feature in FaceTime®, lets users share experiences together, and Shared with You makes it easy to discover and enjoy content shared through Messages right in Photos, Safari®, Apple Podcasts®, Apple News®, and the Apple TV® app. A major update to Safari features a gorgeous streamlined tab bar and powerful tab organization with Tab Groups, Shortcuts comes to the Mac® to automate everyday tasks, and Focus helps users stay on task and reduce distractions. Additionally, Universal Control and AirPlay® to Mac are new Continuity features that offer more ways to work effortlessly across Apple devices. macOS Monterey will support the broadest lineup of Macs in history, including the latest iMac®, MacBook Air®, 13-inch MacBook Pro®, and Mac mini®, as well as Apple’s Intel-based Macs.