After meeting his goal to provide 1 billion meals, peak performance coach Tony Robbins launched his Next Billion Meals Challenge. He also raised money to combat global hunger with an appearance in a MrBeast video.
(PRUnderground) June 2nd, 2025
After securing 1 billion meals in his fight to end world hunger, results coach and philanthropist Tony Robbins is launching a follow-up campaign in partnership with Feeding America: The Next Billion Meals Challenge. Separately, he also furthered MrBeast’s anti-hunger efforts with a generous donation, which he announced in one of the popular YouTuber’s philanthropic videos.
Robbins’ first billion meals were secured in partnership with Feeding America two years ahead of schedule under the umbrella of a larger challenge: a 10-year 100 Billion Meals Challenge Robbins launched in partnership with David Beasley, a Nobel Peace Prize recipient and former Executive Director of the World Food Programme. Robbins’ Next Billion Meals Challenge will focus on hunger in America.
“In a country this prosperous, no one should go hungry, and yet one in seven U.S. households experiences hunger or food insecurity,” said Robbins. “I am doubling down on my efforts to solve this problem so that no one has to wonder where their next meal is coming from.”
Robbins shined a spotlight on hunger in conjunction with MrBeast, whose wildly popular YouTube channel spotlights his elaborate and inspiring philanthropic efforts. In the video, which delivered food and infrastructure to help African villages create sustainable food systems, Robbins announced that he would donate a meal to someone in need for every 20 views of MrBeast’s anti-hunger video, up to 10 million meals.
Before Robbins was the world’s most renowned life coach, he experienced poverty and food insecurity as a child, spurring him to devote his money, voice, and time to address hunger among the world’s most vulnerable people. He is known for his mantra: The secret to living is giving.
“Money alone is so empty,” said Robbins. “Too many of us exist in a place of scarcity where we are always afraid we don’t have enough of it to share. When we give freely and with our whole heart, we will never have scarcity. Money has no power except the power of giving.”
Robbins has become a household name for his personal and business coaching programs, New York Times #1 bestselling books and self-development seminars that help individuals move beyond fear-based mindsets and limiting beliefs to achieve unbridled success. His client list includes four U.S. presidents, athletes like Serena Williams and the NBA’s Golden State Warriors and business moguls like Marc Benioff (Salesforce co-founder) and Ray Dalio (Bridgewater Associates founder).
To learn more about Robbins or his work to end food insecurity and hunger in the U.S. and abroad, visit www.TonyRobbins.com.
About Tony Robbins
Tony Robbins is a #1 New York Times bestselling author, peak performance coach, and life and business strategist. He is also a philanthropist whose influence extends globally, positively impacting over 50 million individuals across 100 countries through his audio programs, educational videos, and live seminars.
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Original Press Release.