Getty Images to Host AI Prompt Challenge in Collaboration With NVIDIA at Cannes Lions

Contestants from Getty Images, NVIDIA and TikTok will participate in a showdown of creative prowess in AI image generation with an audience vote for best image

Thursday, 20^th June @ 4pm, Marta Rooms, The Majestic

</p> <p/> <p><a href="https://www.globenewswire.com/Tracker?data=MesjcVm5U19zIueM8xwmtv4Mon6_eLQ2ZZejS9lbjHk71X4mArjIeIhZ6snriV7FZR-D8nCYxgVfXP_Q3em57S5BqIfKeB6h3mJYzDBg-PlDsUhkeke6lFIWOEhr66FncnPR0_2Kg-0v3amzRgVwCoiHpooj7xV_McFa45O7y6AwDS53EF4OBDrzwsWgrRGpKEO4co_TpCgmJ1EEmJc6DQ==" rel="nofollow" target="_blank">A Media Snippet accompanying this release is available by clicking on this link.</a></p> <p>LONDON, June 13, 2024 (GLOBE NEWSWIRE) -- <a href="https://www.globenewswire.com/Tracker?data=EjwYpVceFJ7o-o_lcCNXO6SmnWFkSX7ajB3MrG1GE1moEnx1BLdE7RrGRbpQeuIKdePtpxNNJ_HgMfuiPZMdDQ==" rel="nofollow" target="_blank"><u>Getty Images</u></a> (NYSE: GETY), a preeminent global visual content creator and marketplace, will be turning up the heat at Cannes Lions with a generative AI prompt battle of epic proportions, hosted in collaboration with NVIDIA. On Thursday, 20 June, at 4 p.m. in the Marta Rooms at The Majestic, contestants from Getty Images, NVIDIA and TikTok will compete to demonstrate the most creative use of generative AI image-making. The audience will have the power to vote for the best image.</p> <p>This interactive event will provide a unique front-row experience, showcasing the fusion of human creativity and advanced AI technology. Attendees will witness the real-time generation and refinement of images as each contestant strives to produce the most captivating visuals using the <em>Generative AI by Getty Images</em> tool.</p> <p><a href="https://www.globenewswire.com/Tracker?data=abIK2AQU4EUS5PX7juDABHEW03ycXENxtUcnJzgkhnzzPHNrStmRyrZeF8rMZONQ5Rqb8zXTTeifjjxfBGzMKP_9l7pg3VBfsa-PxajHlYEFADJS90FZa3ttRQXsxILVNxMjYX4pgT1Ary4OczV9ng==" rel="nofollow" target="_blank"><em>Generative AI by Getty Images</em></a> pairs the company’s best-in-class creative content with the latest AI technology for a commercially safe generative AI tool. It is built on the <a href="https://www.globenewswire.com/Tracker?data=bkP2ZBJCcG38mCjOvYE6gLCRMyScKnasK10CSiwBUIyGGLBHZY7XqNNXtmq3V5ItUMw3KZmqg_q0X5XMhg_yNMqGYbEbbbMGgKk6gJexa9FbFW7bX007YEDKG6ZNjNH9ab8AjSGI6mxXEHZe8CTXYw==" rel="nofollow" target="_blank"><u>NVIDIA Edify model architecture</u></a>. The tool is trained solely from Getty Images’ vast creative library, including exclusive premium content, with indemnification for commercial use.</p> <p>To register for the event, please visit <a href="https://www.globenewswire.com/Tracker?data=ofp6Jfnchzi2Qdmrg8jhNY3HNuoQ8ulKvrx4oZP7uSrMIprp-V3OMCgOVhDJtKHIFFvYfPKsCD1WA0Mvn64C1qae7W9R4-48zHN0oeD5g2DRR55BOJKu2zN7dzyRX-6iX7wA43tVfSftR55pmDSL7ECm6tG4T5V95zp2o3CgdtM=" rel="nofollow" target="_blank"><u>https://engage.gettyimages.com/cannes-lions-2024</u></a></p> <p>Proudly supported by the New York Stock Exchange.</p> <p><strong>Media Contact: </strong><br/>Julia Holmes<br/><a href="https://www.globenewswire.com/Tracker?data=O3yrobTBiSveS9O2ttHrb1ebMt4ytR7Xpgnx1ypy9_xffhFZobHoMc580aFfencE8sfv1ADCUUrG98fyAbbYKfMZm7gZUbiAcSKlDxKJYyQDZwlmUFF0dlHy6kuO8Mg4" rel="nofollow" target="_blank">julia.holmes@gettyimages.com</a></p> <img class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTE1MzUxNiM2MzE2MzU3IzIyNTMzMjA="/> 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for best image\u003c/em\u003e\u003cbr/\u003e\u003c/p\u003e \u003cp align=\"center\"\u003eThursday, 20\u003csup\u003eth\u003c/sup\u003e June @ 4pm, Marta Rooms, The Majestic\u003c/p\u003e \u003cp\u003e\u003ciframe style=\"width:100%; height:600px; border:0px;\" src=\"https://www.globenewswire.com/Tracker?data=6CB0vJsyLWhFXDHb_-Mdt4NIN_sbNYZop-ylx-qoa6BPTn0x8QGt6X6g_Xa6ZY8MkTEikZc7jt70c5VbYSLIzUR7uvVdrFATMJyuy6qdrMU=\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"/\u003e\u003c/p\u003e \u003cp/\u003e \u003cp\u003e\u003ca href=\"https://www.globenewswire.com/Tracker?data=MesjcVm5U19zIueM8xwmtv4Mon6_eLQ2ZZejS9lbjHk71X4mArjIeIhZ6snriV7FZR-D8nCYxgVfXP_Q3em57S5BqIfKeB6h3mJYzDBg-PlDsUhkeke6lFIWOEhr66FncnPR0_2Kg-0v3amzRgVwCoiHpooj7xV_McFa45O7y6AwDS53EF4OBDrzwsWgrRGpKEO4co_TpCgmJ1EEmJc6DQ==\" rel=\"nofollow\" target=\"_blank\"\u003eA Media Snippet accompanying this release is available by clicking on this link.\u003c/a\u003e\u003c/p\u003e \u003cp\u003eLONDON, June 13, 2024 (GLOBE NEWSWIRE) -- \u003ca href=\"https://www.globenewswire.com/Tracker?data=EjwYpVceFJ7o-o_lcCNXO6SmnWFkSX7ajB3MrG1GE1moEnx1BLdE7RrGRbpQeuIKdePtpxNNJ_HgMfuiPZMdDQ==\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cu\u003eGetty Images\u003c/u\u003e\u003c/a\u003e (NYSE: GETY), a preeminent global visual content creator and marketplace, will be turning up the heat at Cannes Lions with a generative AI prompt battle of epic proportions, hosted in collaboration with NVIDIA. On Thursday, 20 June, at 4 p.m. in the Marta Rooms at The Majestic, contestants from Getty Images, NVIDIA and TikTok will compete to demonstrate the most creative use of generative AI image-making. The audience will have the power to vote for the best image.\u003c/p\u003e \u003cp\u003eThis interactive event will provide a unique front-row experience, showcasing the fusion of human creativity and advanced AI technology. Attendees will witness the real-time generation and refinement of images as each contestant strives to produce the most captivating visuals using the \u003cem\u003eGenerative AI by Getty Images\u003c/em\u003e tool.\u003c/p\u003e \u003cp\u003e\u003ca href=\"https://www.globenewswire.com/Tracker?data=abIK2AQU4EUS5PX7juDABHEW03ycXENxtUcnJzgkhnzzPHNrStmRyrZeF8rMZONQ5Rqb8zXTTeifjjxfBGzMKP_9l7pg3VBfsa-PxajHlYEFADJS90FZa3ttRQXsxILVNxMjYX4pgT1Ary4OczV9ng==\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cem\u003eGenerative AI by Getty Images\u003c/em\u003e\u003c/a\u003e pairs the company’s best-in-class creative content with the latest AI technology for a commercially safe generative AI tool. It is built on the \u003ca href=\"https://www.globenewswire.com/Tracker?data=bkP2ZBJCcG38mCjOvYE6gLCRMyScKnasK10CSiwBUIyGGLBHZY7XqNNXtmq3V5ItUMw3KZmqg_q0X5XMhg_yNMqGYbEbbbMGgKk6gJexa9FbFW7bX007YEDKG6ZNjNH9ab8AjSGI6mxXEHZe8CTXYw==\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cu\u003eNVIDIA Edify model architecture\u003c/u\u003e\u003c/a\u003e. The tool is trained solely from Getty Images’ vast creative library, including exclusive premium content, with indemnification for commercial use.\u003c/p\u003e \u003cp\u003eTo register for the event, please visit \u003ca href=\"https://www.globenewswire.com/Tracker?data=ofp6Jfnchzi2Qdmrg8jhNY3HNuoQ8ulKvrx4oZP7uSrMIprp-V3OMCgOVhDJtKHIFFvYfPKsCD1WA0Mvn64C1qae7W9R4-48zHN0oeD5g2DRR55BOJKu2zN7dzyRX-6iX7wA43tVfSftR55pmDSL7ECm6tG4T5V95zp2o3CgdtM=\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cu\u003ehttps://engage.gettyimages.com/cannes-lions-2024\u003c/u\u003e\u003c/a\u003e\u003c/p\u003e \u003cp\u003eProudly supported by the New York Stock Exchange.\u003c/p\u003e \u003cp\u003e\u003cstrong\u003eMedia Contact: \u003c/strong\u003e\u003cbr/\u003eJulia Holmes\u003cbr/\u003e\u003ca href=\"https://www.globenewswire.com/Tracker?data=O3yrobTBiSveS9O2ttHrb1ebMt4ytR7Xpgnx1ypy9_xffhFZobHoMc580aFfencE8sfv1ADCUUrG98fyAbbYKfMZm7gZUbiAcSKlDxKJYyQDZwlmUFF0dlHy6kuO8Mg4\" rel=\"nofollow\" 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