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Visualizing Equality: iStock's Study Reveals Low Female Representation in Sports Visuals

  • Only 9% of iStock’s most downloaded sports visuals depict women and girls actively participating in sport.
  • iStock’s VisualGPS research shows 75% of people want to see authentic portrayals of female athletes which emphasize their skill and athleticism, rather than focusing on beauty, glamour, or sex appeal.
  • 8 in 10 people of all genders consider it crucial to provide female athletes with the same level of coverage as their male counterparts.

A Media Snippet accompanying this announcement is available at the link below: