Lahore, Pakistan - The global beauty landscape is shifting toward conscious consumption, and at the forefront stands Le Pur Organics, the nation’s first certified organic skincare brand. On its 8th anniversary, this pioneering company proudly announces its monumental expansion into international markets, validating eight years of fierce dedication to the "Green Beauty" movement.
Since its launch in 2017, Le Pur Organics has been dedicated to filling a critical void: offering women truly nourishing, harsh-chemical-free skincare alternatives. The brand’s product line, from high-potency serums to luxurious face creams, is built on a foundation of certified organic integrity that goes beyond simple 'natural' claims.
The Integrity of Certified Organic
Le Pur Organics’ success is anchored in an uncompromising ethical stand. Founder and CEO Rukhsana Ibad, a certified Master Organic Skincare Formulator, established the brand to directly challenge the mass-market proliferation of low-cost, chemical-laden products, especially those perpetuating the harmful cultural obsession with lighter skin.
“Our eight-year journey proves one undeniable truth: women across Pakistan are ready to reject the cycle of harsh chemical products that promise impossible ‘fairness’ but only deliver damage,” said Rukhsana Ibad. She passionately addressed the crucial difference: “When you see a brand labeled ‘natural,’ it simply means the ingredients were once found in nature. They can still be grown with toxic pesticides and processed with synthetic components. Our promise is different: we are Pakistan's first certified organic brand, which means every ingredient is grown without pesticides, without synthetic fertilizers, and formulated with audited, traceable purity. This is not just 'natural'; this is certified integrity. Le Pur Organics was founded to champion genuine nourishment, and we refuse to let superficial cultural ideals hurt our loyal customers any longer.”
This clear distinction and unwavering commitment to certified organic skincare has solidified Le Pur Organics’ authority in the region's clean beauty sector.
Taking Purity to the World Stage
The planned international rollout is the logical culmination of nearly a decade of proven product efficacy and uncompromising quality. Le Pur Organics maintains its high standard by globally sourcing premium, authentic organic ingredients and crafting every product in focused, small batches to maintain maximum potency.
This move signifies more than business growth; it is the global validation of an ethical, uncompromising approach to beauty. Rukhsana Ibad confirmed the expansion will begin soon, positioning Le Pur Organics Organic Skincare Brand in Pakistan to compete directly in the rapidly expanding global organic skincare market.
As a woman-led and predominantly women-operated enterprise, Le Pur Organics is also fundamentally committed to bolstering women’s economic participation and empowerment, actively promoting a collaborative framework with other women-operated businesses across South East Asia.
About Le Pur Organics
Founded in Lahore in 2017, Le Pur Organics is Pakistan’s first certified organic skincare company dedicated to formulating high-performance beauty products entirely without harsh chemicals. Driven by the mission of founder Rukhsana Ibad, the brand upholds a philosophy of "Food for Your Skin."
Media Contact
Company Name: Le Pur Organics
Contact Person: Rukhsana Ibad
Email: Send Email
Phone: +92- 308-345-0000
Address:39 CCA, 4th floor, Phase 6
City: DHA Lahore
Country: Pakistan
Website: https://www.lepurorganics.com/