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360insights Recognized in Multiple Independent Research Firm Reports Defining the Future of Partner and Ecosystem Relationship Management

via Business Wire

360insights, a leading provider of SaaS-based partner engagement and business optimization solutions, today announced its inclusion in two influential industry reports: Gartner’s Market Guide for Partner and Ecosystem Relationship Management Applications and Forrester’s The Partner Relationship Management Platforms Landscape, Q4 2025.

In our opinion, both analyst firms have reported evolutions in how companies manage partner ecosystems, moving toward modular, AI driven platforms that enable multi-party orchestration, co-sell enablement, and outcome-based incentives. 360insights is recognized for unifying incentive management, ecosystem engagement, and data-driven orchestration within a single SaaS platform.

Positioned at the Intersection of Ecosystem + Incentive Innovation

In the 2025 Gartner® Market Guide for Partner and Ecosystem Relationship Management (PERM), published 23 September 2025, 360insights is listed among 20 Representative Vendors. The report notes an industry shift from traditional PRM tools toward platforms that enable strategic co-selling, joint go-to-market execution, and intelligent partner engagement.

Recognition for PRM Capabilities

360insights is also included in Forrester’s The Partner Relationship Management Platforms Landscape, Q4 2025 which provides an overview of 11 providers that vary by size, type of offering, geography, and use case differentiation. 360insights self-reported the extended use cases of Discovery and visibility, Funding and Incentives Management, and Marketing and Demand Management as the top three use cases for which clients select them.

“We believe being included in both Gartner’s and Forrester’s reports reflects our ongoing work to unify incentive strategy and ecosystem execution,” said Jason Atkins, Founder and CEO of 360insights. “The future of channel growth lies in orchestration, not just automation and we’re proud to help shape that evolution.”

As channel ecosystems become more complex and central to revenue growth, the need for platforms that deliver intelligent coordination, data alignment, and measurable impact has never been greater. 360insights believes its inclusion in both Gartner’s and Forrester’s reports highlights its role in helping companies move from channel operations to ecosystem strategy, supporting the full lifecycle of partner engagement, from incentive design to performance optimization.

For more information about 360insights’ inclusion in the Gartner Market Guide for PERM, or Forrester’s The Partner Relationship Management Platforms Landscape, Q4 2025, visit 360insights.com.

Or, access Forrester’s The Partner Relationship Management Platforms Landscape, Q4 2025 available to Forrester subscribers or for purchase.

(Source: Forrester Research, “The Partner Relationship Management Platforms Landscape, Q4 2025,” Stephanie Sissler, November 2025.)

About 360insights

360insights is one of the leading partner engagement and business optimization companies that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company helps brands across technology, automotive, consumer durables, manufacturing, and life sciences orchestrate go-to-market experiences across their ecosystems through its SaaS-based Ecosystem Platform, which connects incentives, insights and engagement to elevate business performance. 360insights supports more than 400 leading enterprise organizations globally, helping them simplify complexity, scale programs and accelerate growth. Learn more at www.360insights.com.

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