American Amusement Ride Company Taps into Growing Middle Eastern Leisure and Tourism Sectors
BLACKSBURG, SC / ACCESS Newswire / April 3, 2025 / Darren Janesky, founder and owner of Big Round Wheel Amusements, is officially launching his U.S.-based amusement ride rental company into the global market, with a focused expansion into the Middle East. Janesky and his team will exhibit at the Dubai Entertainment and Leisure Exhibition (D.E.A.L), April 8-10, 2025, marking their second year participating in the region's leading amusement and attractions trade show.
Hosted annually in Dubai, the D.E.A.L show is recognized as the Middle East's premier platform for showcasing global innovations in the entertainment and leisure industry. With countries like Qatar, Saudi Arabia, Kuwait, Egypt, Bahrain, Oman, and the UAE continuing to invest in tourism and destination development, the American-style amusement experience-rooted in nostalgic design and strict safety standards-is drawing increasing attention.
"Our goal is to show that the American carnival aesthetic brings both timeless appeal and operational excellence," says Janesky. "It's not just about fun-it's about safety, quality, and the ability to offer flexible, mobile solutions for seasonal and permanent attractions."
Portable Solutions for a Growing Market
Big Round Wheel Amusements specializes in portable amusement ride rentals, which are particularly attractive for seasonal and temporary installations. These mobile attractions-ranging from Ferris wheels and bumper cars to compact roller coasters-can be set up quickly and transported easily between sites, making them ideal for clients who want flexibility without compromising guest experience.
During last year's exhibition, Janesky's team made valuable connections across several countries, including India, Iraq, Portugal, and others. These contacts expressed strong interest in long- and short-term amusement rentals to enhance tourism venues, shopping districts, and marketing activations. Many of them were also seeking consultation on how to establish amusement offerings in regions where supply is limited or infrastructure is still under development.
Marketing Meets Entertainment
One area gaining traction is experiential marketing. Janesky notes growing interest from Middle Eastern brands in incorporating amusement rides into branded activations and pop-up campaigns. The idea: a branded ride, placed in a highly visible location, offering free experiences while allowing brand ambassadors to connect with guests in real time.
"In the U.S., we've seen companies use Ferris wheels, roller coasters, and other attractions to make powerful marketing statements," Janesky says. "Now, we're seeing that same trend emerge globally. It's one of the best ways to create an unforgettable brand presence-and it works."
Presence at the USA Pavilion
At this year's D.E.A.L Exhibition, Big Round Wheel Amusements will once again exhibit within the USA Pavilion, an area specifically designated for American companies. Known for high-quality manufacturing and strong safety standards, U.S.-based exhibitors continue to draw international attention and trust. Janesky's booth will feature scale models of amusement rides, video reels of previous installations, and informational brochures covering both rental options and consulting services.
Global Vision and Ongoing Meetings
During the show, Janesky is also scheduled to meet with potential clients from Qatar and the UAE, building on relationships established during the 2024 exhibition. These meetings are aimed at finalizing future projects, including both ride rentals and longer-term partnerships in amusement development.
"Being at this show is about more than just visibility," Janesky says. "It's about listening, adapting, and offering a service that fits the needs of each region. We're excited to bring American amusement experiences to new audiences in a way that's safe, flexible, and unforgettable."
About Big Round Wheel Amusements:
Founded by Darren Janesky in Blacksburg, South Carolina, Big Round Wheel Amusements is a U.S.-based amusement ride rental company offering high-quality, portable attractions for private events, public celebrations, corporate marketing, and international projects. The company is known for its focus on safety, mobility, and the nostalgic charm of classic American amusement rides.
Visit The Website Here: www.bigroundwheel.com
For more information or media inquiries, please contact: info@darrenjanesky.com
SOURCE: Darren Janesky
View the original press release on ACCESS Newswire